Marketing Associate, B2B Demand Generation

Company: CarGurus
Location: Cambridge
Posted on: May 16, 2022

Job Description:

Are you looking to join the marketing team at a dynamic and fast-paced technology company? The CarGurus B2B Marketing team is looking for an enthusiastic team player to drive results on its direct marketing efforts to automotive dealers. A successful B2B Demand Generation Marketing Associate will be able to juggle multiple different projects, has the passion for marketing and strong analytical skills to get results. This B2B Demand Generation Marketing Associate is responsible for the coordination, implementation and analysis of marketing programs that drive demand for products across a variety of channels. These campaigns and initiatives will directly impact revenue and contribute to the overall success of the company. This role requires a strategic and analytical thinker who can work collaboratively to manage multiple projects at once with a great attention to detail. What You'll Do:

• Implement the overall planning, creation, coordination, and implementation of multi-channel campaigns to drive demand for new and existing products.
• Develop and execute the strategy and programs for ongoing product engagement across the customer lifecycle.
• Work to nurture programs that progresses contacts through the lifecycle funnel.
• Collaborate on go-to-market demand generation activities for new product launches.
• Track and analyze success of marketing campaigns. Analyze key marketing insights and deliver actionable insights.
• Conduct and analyze A/B tests to optimize marketing campaigns.
• Monitor lead score and improve accuracy over time.
• Strategically evaluate marketing campaigns and provide recommendations on new tactics to pursue.
• Collaborate with product marketers, content marketers, and designers to create and implement resources.
• Partner with sales to develop campaigns that align directly to revenue strategy and ensure successful execution and follow-up on campaigns.
• Design creative with freelancers and create/update marketing collateral. Who You Are:
  • Bachelor's degree required.
  • 2-4 years of professional experience working in B2B Marketing and/or Demand Generation
  • Analytically oriented with a bias towards using data to solve problems.
  • Ability to prioritize multiple marketing priorities to deliver results.
  • Exceptional communication skills, written and verbal.
  • Experience with email marketing and development of nurture programs.
  • Experience with Salesforce and Marketo (or marketing automation equivalent).
  • Experience with Facebook, LinkedIn, and display advertisement a plus. CarGurus Culture: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit. - At CarGurus, we invest in our people's professional growth with everything from learning and development programs to tuition reimbursement. Want to work on projects that expand your skill set without sacrificing your work/life balance? You got it. We also strive to provide perks and benefits that employees actually care about like free lunch, commuter subsidies, and more. That includes equity in the company-our way of showing that we want you here for the long haul. We work hard every day to build the world's most trusted and transparent automotive marketplace, but trust and transparency don't just apply to our consumers. They extend to our talent, too. We aim to create a workplace where everyone feels they can bring the ultimate expression of themselves and their potential-where you don't just fit, you thrive. We don't discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We recognize that flexibility plays a critical role in enabling our people to thrive in both their personal and professional lives. We currently welcome Gurus into our Cambridge, MA office on a voluntary basis but do not require employees to physically be in the office. We will adopt a hybrid working model when health experts and government officials in our local communities deem it safe to do so. Specific arrangements within this model will be up to team leaders' discretion; we encourage you to discuss your questions and needs during the interview process. All US CarGurus employees are required to provide proof of full vaccination against COVID-19, unless they have an approved medical or religious accommodation. This helps us to safeguard the health of our employees and their families, our customers and visitors, and the community at large. #LI-Hybrid

Keywords: CarGurus, Cambridge , Marketing Associate, B2B Demand Generation, Sales , Cambridge, Massachusetts