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Digital and Web Analyst

Company: EF Educational Tours
Location: Cambridge
Posted on: June 24, 2022

Job Description:

Do you have an obsession with numbers and interpreting the stories they tell? As part of EF Education Tour's Marketing, you will work with a cross-functional team to drive the development of two websites - www.eftours.com and www.efexploreamerica.com. Through your keen understanding of digital and web analysis, you will use quantitative data to guide our strategic, tactical, and operational business decisions. The story is only as good as the underlying data. You will take the lead in defining and implementing standards to tag all digital content in order to improve the quality of generated data. You will proactively and upon request work with identifying trends that suggest new marketing & business opportunities and follow through with the recommendation of key strategies to leverage opportunities. You will participate in developing organizational benchmarks of key consumer metrics and performance indicators.Primary Responsibilities:

  • Own the timely and accurate collection, reporting, and analysis of all digital data.
  • Work closely with the marketing and development teams to ensure tagging and data collection are accurately occurring.
  • Leverage a vast array of digital and web data to analyze and determine the performance of current initiatives such as but not limited to marketing acquisition, promotional campaigns, and website/email effectiveness.
  • Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), and optimization techniques to analyze and optimize the website.
  • Use a continuous improvement model: create ideas, implement optimizations, report, and iterate on changes.
  • Combine the digital data with offline and in-house data to develop a complete picture of the customer lifecycle
  • Research and recommend tools and techniques to stay current with the latest industry trends
  • Generate insights and recommendations and present these to the senior managementQualifications:
    • Strong analytical aptitude -demonstrated analytical and technical ability
    • 2+ years of experience as a web analyst
    • Experience with web data collection is required. Google Analytics and Google Tag Manager expert preferred, and the tools and techniques to ensure complete and accurate data collection
    • Ability to combine digital data with offline and other data sources.
    • Excellent analytical, communication, and presentation skills
    • Proficient using Excel and PowerPoint
    • Team player and have the ability and desire to collaborate effectively
    • Entrepreneurial mindset & sense of urgency and accountability
    • Ability to communicate clearly and effectively in explaining insights to non-technical staff
    • Working knowledge or exposure to reporting dashboards such as Power BI is a strong asset
    • Degree in Statistics, Mathematics, Economics, Finance, Computer Science, Web Analytics
    • A passion for travel and exploring the worldWhy you'll love working here: Work in our beautiful Cambridge office where you'll enjoy comprehensive professional development, frequent social programming and employee-run social groups (including our "EFinity" groups: Black@EF, LGBTQ+@EF, Latinos@EF, API@EF, Jewish@EF, Indigenous@EF and Parents@EF). You can expect:
      • Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of work-from-home per week, after your initial onboarding
      • Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
      • Three weeks paid vacation your first year (four weeks starting in year two) and nine paid holidays
      • 25% company match on your 401(k)
      • Excellent medical, dental, and vision coverage, along with life and disability insurance
      • Paid international business travel
      • Wellness benefits and a yearly fitness reimbursement
      • EF program discounts including travel, language schools, childcare, and more
      • Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
      • Discounts at local venues and businesses About EF Education First At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities. When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique. Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, S--o Paulo, Shanghai, Stockholm, Z--rich, and more. Learn more at https://ef.com.

Keywords: EF Educational Tours, Cambridge , Digital and Web Analyst, Professions , Cambridge, Massachusetts

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