Senior Analyst, Customer Data and Insights
Company: Forrester Research
Posted on: May 13, 2022
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Locations US-MA-Cambridge - US-CT-Norwalk - US-NY-New York -
US-CA-San Francisco Category Research Job Description Our job is to
be bold at work. It starts with an insatiable curiosity about
clients, colleagues, and the future. At Forrester, we believe
curiosity powers progress.---Forresterites---bring a diversity of
opinions and the courage of their convictions to collaborate on the
ideas and initiatives that change the course of business. As a
trusted advisor to the most influential companies in the world, we
live at the nexus of what's next. About This Role: Senior Analysts
conduct innovative research and deliver advice through written
reports, consulting, client inquiries, guidance sessions, and
speeches. As a member of Forrester's business insights research
team, this Senior Analyst will write research for leaders who are
responsible for the success of their firms' customer data
initiatives related to customer data integration, combining
qualitative and quantitative customer and consumer data for CX,
marketing, product development, and other operational use cases
such as personalization, segmentation, retention, and loyalty. The
successful candidate will write for, present to, and advise about
Forrester's customer insights research. Candidates need a strong
understanding of the issues facing data-driven CX and marketing
executives today and an appetite for conducting and writing
research to stay abreast of those issues. They must possess a
passion for conducting and writing research on these topics with
curiosity, business practicality, and prescriptive advice. Job
- Help define the future of customer data strategy to maximize
the value of all types of customer data - structured, unstructured,
qualitative, and quantitative - from a variety of data sources -
zero, first, second, and third party - to help companies create a
unified view of their customers across channels, touchpoints, and
- Collaborate with senior and principal analysts within and
outside our team to help our CX- and B2C-marketing-focused clients
with their customer data initiatives.
- Develop a deep understanding of what Forrester clients require
to be successful as customer insights leaders and of customer data
sources and types to drive business outcomes with customer
analytics and mixed method consumer insights, including a
foundational understanding of the consumer data privacy
- Conduct research into key aspects of the responsibilities of
customer insights and analytics professionals, including sourcing
and vendor management strategies, trends, and best practices on how
to apply customer data technologies to drive business
- Write several long and short research documents that convey new
ideas. These reports typically: 1) introduce new thinking about
successful strategies and best and next practices; 2) present
strategic maturity assessments and improvement roadmaps; 3) compare
new technologies or services and their potential to help clients
solve their business challenges (e.g., via a Forrester Wave---
evaluation); or 4) identify best practices that affect end user
- Collaborate with experts in different focus areas from across
Forrester's roles and geographic teams to develop a complete
context for these trends, both providing input to their research
reports and writing reports incorporating their expertise to
provide a big-picture view.
- Support consulting engagements as a subject-matter expert to
apply Forrester's research in the context of their specific
business environments and help solve their problems through
inquiry, guidance sessions advisory, and project consulting.
- Present at Forrester-sponsored and industry-related events and
deliver client webinars.
- Establish an industry presence as an influential speaker and
thinker; build relationships with senior data and analytics
professionals as well as with the technology vendors that serve
them and the journalists who cover the area; and participate in
vendor briefings and field press inquiries as necessary.
- Support team members in research collaboration, idea
development, and higher-order strategic thinking.
- Embrace social tools and build a market presence via social
- Support sales in client development discussions. Job
- A strong record of academic achievement: BA or BS degree as a
minimum; MBA or MS is preferred.
- A minimum of five to seven years of experience in a customer
insights and customer data strategy role on the client, vendor, or
- Deep technical knowledge of the customer data management and
integration technologies and holistic view of how to combine
customer data from various sources.
- An understanding of the customer data platforms (CDP), digital
intelligence, and consumer data privacy landscape is a plus.
- Understanding of the digital intelligence landscape of how
digital data supports CX, marketing commerce, and digital leaders
for performance analytics.
- A profound spirit of team collaboration. We work as an
integrated team that supports all team members.
- Deep intellectual curiosity about the effect of technology on
the business landscape; solid business instincts and a practical
understanding of what makes companies tick; and a creative view of
markets, technologies, and attitudes combined with a fascination
with the future.
- Superior listening, critical thinking, and writing skills as
well as memorable presentation skills. Analysts are expected to
take complex, disparate ideas (the big answers almost never come
from one source) and distill them into simple, provocative concepts
- and be willing to take a stand on vendors and outcomes.
- The ability to travel 30% to 50% of the time (post-pandemic).
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LinkedIn Glassdoor FLSA Status: Exempt Forrester Research, Inc. is
an Equal Opportunity/Affirmative Action Employer that is committed
to equal employment opportunity for all qualified individuals
without regard to race, color, religion, national origin, ancestry,
sex, age, disability, sexual orientation, gender identity and
expression, marital status, genetic information, military service,
veteran status, or any other status protected by applicable law.
Minorities, Women, Individuals with Disabilities, and Veterans are
especially encouraged to apply. Region NA Options Apply for this
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Keywords: Forrester Research, Cambridge , Senior Analyst, Customer Data and Insights, Professions , Cambridge, Massachusetts
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