Business Analyst

Company: VIOLA
Location: Cambridge
Posted on: February 19, 2021

Job Description:

Do you want to be part of Boston s hottest up and coming startup?
Insurify is one of the fastest-growing MIT FinTech startups and has been recognized as a global Top 100 InsurTech company.
We re changing the way millions of people compare and buy insurance with artificial intelligence, technology, and superior product design.Founded in 2013, Insurify recently raised $23 million in venture capital funding from top investors including Viola Group, MTech Capital, Hearst Ventures, Nationwide Ventures and MassMutual Ventures.
Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify.ROLE DESCRIPTIONJoin Insurify s rapidly growing marketing program and play a central role in shaping the company s growthOwn and optimize an entire marketing channel to deliver against aggressive growth and ROI goals.
Channels include TV and streaming, video, display, direct mail, etc.Analyze marketing and customer data to identify trends and new opportunities for growth.
Monitor marketing KPIs to be able to react to changes quickly and decisivelyLearn cutting edge Marketing strategies, including bidding techniques, the behind the scenes Marketing technology, and ad creative optimizationsExperiment rapidly, employing a test and learn framework and rigorous statistical analysis.
Drive new learnings across several aspects of Marketing, including customer targeting, ad copy and creative, and on-site experienceCollaborate with cross-functional teams including Engineering, Analytics, Design, and Product to optimize campaign performanceQUALIFICATIONSBachelor s degree with a strong academic record, preferably in Economics, Business, Math, Statistics, or similar quantitative concentrationExperience in performance based Marketing or interest in learningStrong analytical skills and comfortable dealing with large data setsAbility to thrive in a high-growth, entrepreneurial, and ambiguous environmentExcellent oral and written communication skills, with the ability to tailor communication style based on the audienceAdvanced Excel skills required; SQL and other programming skills are a plusBENEFITSEmployee stock options401K planGreat healthcare planUnlimited vacation and sick timeFree snacks and beverages every day in officeTeam lunches and outingsFriendly office cultureWe are proud to be
an Equal Employment Opportunity and Affirmative Action employer.']PandoLogic.Category: Marketing & Biz Dev, Keywords: Business Analyst

Keywords: VIOLA, Cambridge , Business Analyst, Professions , Cambridge, Massachusetts