ACCOUNT EXECUTIVE
Company: Zimmerman Advertising
Location: Cambridge
Posted on: September 28, 2024
Job Description:
You love advertising! You love working on iconic brands like Kay
Jewelers, Yuengling, McDonald's, AutoNation, Planet Fitness, Five
Below, JetBlue, and others. You have a passion for delivering what
clients want. You know how to solve a multitude of problems, but
you don't have multiple personalities. You are, as your mom tells
her friends, well rounded. You have a level head, real world
experience and the ability to combine these two sides to deliver
client solutions that make you and your bosses proud. And our
client successful.If you love working with talented people, who
love to laugh, and having fun, come be our next Account
Executive.ResponsibilitiesGeneral
- Assist with multiple projects, ranging from minor tactical
assignments to supporting complex, integrated campaigns ensuring
that these projects meet or exceed internal team and Client
expectations.
- Maintain direct contact with the Client and represent the
Agency's core values while fostering a strong relationship with
both Clients and internal teams on a daily basis.
- Coordinate and communicate relevant project information to the
team to ensure that the outcome addresses the Client's business
requirements while demonstrating creativity and business logic, in
addition to being on time and on budget.
- Lead, organize, activate and control day-to-day Agency
processes, bringing a perspective to the development of strategies
and the execution of creative and media plans
- Responsible for the ongoing tactical execution of print,
broadcast, digital, social and in-store ever-green & promotional
campaigns, inclusive of communication with the Client
- Assist in the development of marketing and advertising
strategies and plans, including gathering and analyzing client,
industry and competitor information.
- Train and provide accurate direction to Account Coordinators &
Jr. Account Executives.
- Lead project executions, managing timelines, processing job
orders, working collaboratively across Agency departments to meet
Client deliverables
- Quality Assurance of Client assets for job processing (ad unit
specs, copy, images, files, scripts, storyboards, spots, approvals,
versioning and legal compliance).
- Proof all Client facing documents published by the Agency
- Update and manage internal and Client facing status reports.
Communicates progress and challenges in a timely and succinct
way
- Attend relevant internal and Client meetings and proactively
contributes to conference reports by compiling notes indicating key
points and clear next steps including stakeholders
- Possess/portray a strong positive, professional attitude at all
times and work effectively in a team environment.Project Management
- Collaborate with multiple Agency teams (Creative, Media,
Traffic, Studio, Social, Digital) to identify deliverables, assess
scope, build timelines, define processes and assign
stakeholders
- Manage internal and external status documents to track project
process
- Troubleshoot tight deadlines and hold others accountable for
deliverables
- Assist in planning broadcast and social content shoots with
producers, creative and studio teams
- Communicate progress and challenges in a timely and succinct
way
- Open creative jobs inclusive of briefs, mandatory inclusions,
budgets, brand tone, campaign objectives and timelines/go live
dates. Activate change logs and revisions in a timely and accurate
manner
- Monitor production timetables and ensures each milestone is met
and addressed, keeping Clients and internal teams apprised of
process and timeline ramifications.
- Ensure all creative has passed through proper approval and
legal channels prior to implementation
- Create and maintain project budgets and billing
documentsIntegrated Campaign Development
- Conduct and compile industry and competitive research
- Work with Media Planning and the Account Team in development of
monthly, quarterly and annual integrated media plans
- Monitor flight and launch dates for all channels in all markets
(Broadcast, Digital, Social, OOH, Print and emerging
channels.)
- Manage estimates and billing with Account Coordinator to ensure
accuracy and timely invoicing
- Provide nightly updates informing Account Supervisor of top
level status of Client deliverables and key initiatives
- Assist with market analysis including, but not limited to:
daily sales numbers, weekly competitive analysis, industry trends
and integrated campaign performance
- Participate in brainstorming sessions with Strategy & Creative
teamsRequired SkillsRequirements
- Bachelor's Degree in Marketing, Advertising, Communications or
relevant, equivalent experience.
- 2-3+ years experience as an Account Coordinator or Account
Executive or related role in an advertising or marketing
agency
- General knowledge of traditional and Digital Media experience
is highly preferred
- Candidate should be familiar with Agency & Account
Services
- Desire to develop a strong working knowledge of advertising and
marketing at a world class Agency spanning Broadcast, Digital,
Social, OOH, Print and emerging channels.
- Keen attention to detail and strong communication skills.
Ability to communicate with people at all levels of the
organization.
- Ability to develop detailed plans and assist in running team
meetings, identify and resolve issues and manage risk
- Working knowledge and excitement of emerging trends and the
delivery of 360 marketing solutions within both digital and
traditional channels
- Excellent organizational and time management skills
- Positive outlook and good interpersonal skills
- A "DO IT NOW" mentality
- Understanding of the Client's industry and business. Ability to
build relationships and gain trust.
- A strong sense of urgency and commitment to get the job done
quickly and with high quality
- Must be computer literate with proficiency in MS Word, MS
Excel, MS PowerPoint, MS Outlook with the ability to learn new
software & operating systemsRequired ExperienceQualifications:
Requirements
- Bachelor's Degree in Marketing, Advertising, Communications or
relevant, equivalent experience.
- 2-3+ years experience as an Account Coordinator or Account
Executive or related role in an advertising or marketing
agency
- General knowledge of traditional and Digital Media experience
is highly preferred
- Candidate should be familiar with Agency & Account
Services
- Desire to develop a strong working knowledge of advertising and
marketing at a world class Agency spanning Broadcast, Digital,
Social, OOH, Print and emerging channels.
- Keen attention to detail and strong communication skills.
Ability to communicate with people at all levels of the
organization.
- Ability to develop detailed plans and assist in running team
meetings, identify and resolve issues and manage risk
- Working knowledge and excitement of emerging trends and the
delivery of 360 marketing solutions within both digital and
traditional channels
- Excellent organizational and time management skills
- Positive outlook and good interpersonal skills
- A "DO IT NOW" mentality
- Understanding of the Client's industry and business. Ability to
build relationships and gain trust.
- A strong sense of urgency and commitment to get the job done
quickly and with high quality
- Must be computer literate with proficiency in MS Word, MS
Excel, MS PowerPoint, MS Outlook with the ability to learn new
software & operating systems
Keywords: Zimmerman Advertising, Cambridge , ACCOUNT EXECUTIVE, Other , Cambridge, Massachusetts
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