Global Brand Leader - RSV

Company: Moderna Therapeutics
Location: Cambridge
Posted on: March 18, 2023

Job Description:

The RoleAt Moderna, our mission is -to deliver on the promise of mRNA science to create a new generation of transformative medicines for patients. Our focus is to use our mRNA platform and the infrastructure we have built to address infectious and serious diseases.Moderna is seeking a Global Brand Leader -RSV to take responsibility and ownership for developing and executing the Global brand plans for Moderna's RSV vaccine. - This role will report into the Vice President, Global Commercial Lead - RSV/Flu and be based in Cambridge, MA.In this role, you will be joining Moderna at a critical time for Moderna and their product pipeline. - As the pandemic and vaccines evolve, this role, within Moderna's newly chartered Vaccines commercial organization, will be responsible for preparing and executing "best in class" global brand plans, manage launch excellence, develop strategies and tactics as well as work closely with the markets throughout the globe.Here's What You'll Do

• Refine and lead the global marketing strategy for the RSV vaccine
• Use your extensive experience in market and customer insights, marketing strategy to drive market development, brand value and differentiation, launch planning, pre-launch and launch execution
• Collaborate with the commercial, medical, and regulatory teams at every stage of development through launch, navigating the complexities inherent in rapid response vaccine development. You'll work with a multitude of internal and external stakeholders to drive a smooth and successful product launch(s)
• Bring your relentless drive and ambition for excellence to assess and define the key value drivers, brand narrative, and go-to-market strategy across a multichannel approach for a complex ecosystem of healthcare providers, governments, health systems, and health care consumers
• Deliver best-practice project management oversight for all market defining and launch activities
• Be a key player in building Moderna's Vaccines commercial organization, in partnership with a newly forming team that will blaze trails in brand new markets and grow Moderna at an accelerated pace
• Comply with corporate policies and procedures as well as all applicable healthcare laws and regulations
• Work closely with Regional / Country Marketing and Commercial leaders to translate the global marketing strategy in operational regional/ local plans where relevantHere's What You'll Need (Minimum Qualifications)
  • Bachelor's degree required
  • Minimum 15 years of experience within global marketing, sales, or market access, with a successful track record leading market-launch brand strategies and brand teams in new and/or emerging markets
  • Demonstrated experience developing and leading complex pre-launch and launch stage marketing plans, with prior vaccine product and/or consumer product marketing experience highly desired.
  • Experience using digital strategies and tactics to analyze market and consumer segments and identify target consumer personasHere's What You'll Bring to the Table (Preferred Qualifications)
    • MBA, PharmD, or advanced degree preferred
    • Flu and or RSV experience a PLUS
    • -Excellent communication, presentation, collaboration and influencing skills across internal and external stakeholders
    • Intense sense of urgency, curiosity, and ambition to excel and build something from the ground up, navigating all the requisite ambiguity and complexity that comes with writing the rulebook while executing in real time
    • Experience in Vaccines will be vital for the fast uptake of the environment and landscape
    • Strong ability to work independently or as part of a team with the ability to self-motivate and get things done in a fast-paced environment
    • The preferred candidate will have demonstrated success executing marketing plans that were innovative and "game changing," and that established the market standard for the therapeutic area, brand segment, or disease
    • The individual needs to demonstrate a competitive spirit and resiliency to take on "giants" in what will be a highly competitive race
    • Ability to collaborate among a range of key areas (marketing, field team, communications, promotion, physician, trade and consumer channels, pricing and contracting, and/or government payers) with public policy experience desirable
    • A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including:
      • Highly competitive and inclusive medical, dental and vision coverage options
      • Flexible Spending Accounts for medical expenses and dependent care expenses
      • Lifestyle Spending Account funds to help you engage in personal enrichment and self-care activities
      • Family care benefits, including subsidized back-up care options and on-demand tutoring
      • Free premium access to fitness, nutrition, and mindfulness classes -
      • Exclusive preferred pricing on Peloton fitness equipment
      • Adoption and family-planning benefits
      • Dedicated care coordination support for our LGBTQ+ community
      • Generous paid time off, including:--- - - -Vacation, sick time and holidays--- - - -Volunteer time to participate within your community--- - - -Discretionary year-end shutdown--- - - -Paid sabbatical after 5 years; every 3 years thereafter
      • Generous Paid Leave offerings, including 18 weeks of 100% paid parental leave for all new parents
      • 401k match and Financial Planning tools
      • Moderna-paid Life, LTD and STD insurance coverages, as well as voluntary benefit options
      • Complimentary concierge service including home services research, travel booking, and entertainment requests
      • Free parking or subsidized commuter passes
      • Location-specific perks and extras!Candidates should be aware that Moderna currently maintains a policy requiring all US-based employees to be fully vaccinated against COVID-19 and receive a booster shot once eligible. Newly hired employees must be vaccinated and boosted prior to their employment start date. Moderna is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated or receive a booster where it is not an undue hardship to the company to do so as provided under federal, state, and local law.About ModernaIn over 10 years since its inception, Moderna has transformed from a research-stage company advancing programs in the field of messenger RNA (mRNA), to an enterprise with a diverse clinical portfolio of vaccines and therapeutics across seven modalities, a broad intellectual property portfolio in areas including mRNA and lipid nanoparticle formulation, and an integrated manufacturing plant that allows for rapid clinical and commercial production at scale. Moderna maintains alliances with a broad range of domestic and overseas government and commercial collaborators, which has allowed for the pursuit of both groundbreaking science and rapid scaling of manufacturing. Most recently, Moderna's capabilities have come together to allow the authorized use and approval of one of the earliest and most effective vaccines against the COVID-19 pandemic.Moderna's mRNA platform builds on continuous advances in basic and applied mRNA science, delivery technology and manufacturing, and has allowed the development of therapeutics and vaccines for infectious diseases, immuno-oncology, rare diseases, cardiovascular diseases and autoimmune diseases. Moderna has been named a top biopharmaceutical employer by Science for the past seven years. To learn more, visit .Moderna is a smoke-free, alcohol-free and drug-free work environment.Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law. Moderna will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. -

Keywords: Moderna Therapeutics, Cambridge , Global Brand Leader - RSV, Other , Cambridge, Massachusetts