Senior Brand Marketing Specialist

Company: CarGurus
Location: Cambridge
Posted on: January 27, 2023

Job Description:

Who we areAt CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years. What we doThe market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit each month, and 30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!Role overvie The Sr. Brand Marketing Specialist will work directly with the Sr Manager, Brand Marketing to support key brand efforts by managing campaign development and execution, overseeing social media strategy, managing our library of assets, and owning CG's brand tracker to measure the impact of campaign performance and brand health. This position will also conduct qualitative and quantitative research studies related to brand assets, industry changes, and research priorities as needed. What you'll do Support the development of quarterly and annual brand plans, defining objectives, strategies, and tactics with clear rationale. Support campaigns in the US, Canada, and the UK. Manage timelines, provide creative feedback and direction, and streamline communication across internal and external teams to support a successful launch. Post-launch, the Brand Management team partners with the marketing analytics and media teams to analyze campaign metrics and performance. Collaborate with and manage cross-functional partners on critical business initiatives, including new master brand campaigns, social campaigns, and integrated campaign planning. Own CG's organic social media strategy and oversee internal and external content creation, posting, and performance. Scope will include the creation and execution of influencer and user-generated content. Own the management of the brand marketing budget, including expense tracking and prioritization of investment opportunities. Manage the CarGurus library of assets, photography, and videos, serving as the go-to brand resource for cross-functional partners and vendors. Own CG's internal brand tracker with an external research partner. As needed, conduct qualitative and quantitative research studies related to brand assets, industry changes, and research priorities. Track and analyze business and competitive performance, leveraging data and insights to identify avenues for growth . What you'll bring 2-4 years experience in marketing, consumer brand marketing Understand the relationship between brand channels, tactics and results. Be data focused and understand the role of data in brand building and driving top and bottom-line results. Inspire agency partners and coordinate the development of new media and creative executions. Strong leadership and relationship management skills. Ability to operate independently and in teams; able to lead groups with minimal direction. High levels of organization and accountability, with the ability to effectively manage time and competing priorities. Strong understanding of strategy and business planning, fundamental marketing principles, data analysis, promotions, and project management. Excellent persuasive communication skills: written, verbal, and presentation. Demonstrated analytical skills with ability to generate business insights from diverse data sources. Proficiency with Microsoft Office suite: PowerPoint, Excel, Word, Outlook. Working knowledge of various data analysis and reporting tools and comfort in getting up to speed on new tools (e.g. Google Analytics, Looker, Excel or similar business intelligence tools.) Working at CarGurus We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives. We welcome allCarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We want to know what only you can bring to CarGurus. Additional information US employees must provide proof of full vaccination against COVID-19 unless they have an approved medical or religious accommodation.

Keywords: CarGurus, Cambridge , Senior Brand Marketing Specialist, Other , Cambridge, Massachusetts