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Digital Content and Strategy Lead

Company: Flagship Pioneering
Location: Cambridge
Posted on: January 16, 2022

Job Description:

What ifyou could tell the story of an organization that creates, resources, and builds bioplatform companies that invent breakthrough technologies in order to transform human health and sustainability?
Flagship Pioneering conceives, creates, resources, and develops first-in-category bioplatform companies to transform human health and sustainability. Since its launch in 2000, the firm has, through its Flagship Labs unit, applied its unique hypothesis-driven innovation process to originate and foster more than 100 scientific ventures, resulting in over $130 billion in aggregate value. To date, Flagship has deployed over $2.5 billion in capital toward the founding and growth of its pioneering companies alongside more than $19 billion of follow-on investments from other institutions.
We are seeking a creative, dynamic, and results-driven individual to join the Communications and Public Affairs team at Flagship Pioneering leading digital content strategy as Director, Digital Content and Strategy Lead. The successful candidate will bring a high level of expertise content strategy and audience development, digital communications, and digital marketing. This individual will play a critical role on a growing team executing exciting and fast paced work in an organization focused on breakthroughs in human health and sustainability. This position is full-time; based in Cambridge, Massachusetts.

  • Build, plan, and implement the overall digital content strategy based on Flagships goals and objectives
  • Identify digital opportunities and map out the inputs needed to develop an effective strategy to execute
  • Manage and oversee digital marketing channels including web, email, and social
  • Lead digital implementation of content, and related audience development efforts, to ensure reach of organizational and executive news and thought leadership
  • Manage digital programming in support of internal and external events series
  • Identify, develop, and execute content campaigns across web and social overseeing range of content creators including video producers and editors and graphic designers
  • Measure ROI and KPIs and perform research, analyze data, and develop key insights and action plans based on campaign results
  • Track analytics data and derive insights to be shared with the broader team
  • Build and manage to a digital marketing budget
  • Research competition, investigate benchmarks and provide suggestions for improvement
  • Stay up to date with the latest technology and best practices, and bring innovative ideas to the team for consideration
  • Work effectively with multiple stakeholders across senior leadership, and in partnership with marketing agency on specific initiatives as needed
  • Oversee and manage one Digital Community Manager
    Basic Qualifications:
    • 5 or more years of experience as a Director of Digital Marketing, Digital Content, Digital Strategy or similar
    • 10+ years of digital strategy and content experience, including marketing strategy, branding, creative content, and digital marketing, preferably with biotech or healthcare
    • Experience leading a high visibility digital product, from websites to apps, and ability to work in fast-paced, iterative product development cycles
    • Ability to measure, analyze, and report performance on digital marketing campaigns and assess against goals
    • Experience inspiring developers, visual and UX designers, and writers
    • Demonstrated ability to manage creative and multimedia content from ideation through execution including working with variety of content creators including video and graphic design
    • Experience successfully working with a team-oriented mindset with and across a range of colleagues
    • Ability to thrive in a deadline-driven environment, including the ability to prioritize and manage multiple projects simultaneously
    • Effective and persuasive communication skills
    • In depth knowledge of different digital marketing channels
    • Good knowledge and experience with online marketing tools and best practices
    • 5+ years of hands-on experience with SEO, Google Analytics, CRM and CMS software
    • Strong time-management skills
    • Interest in, and appreciation for science and entrepreneurship

      Flagship Pioneering and our ecosystem companies are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.Recruitment & Staffing Agencies: Flagship Pioneering and its affiliated Flagship Lab companies (collectively, FSP) do not accept unsolicited resumes from any source other than candidates. The submission of unsolicited resumes by recruitment or staffing agencies to FSP or its employees is strictly prohibited unless contacted directly by Flagship Pioneerings internal Talent Acquisition team. Any resume submitted by an agency in the absence of a signed agreement will automatically become the property of FSP, and FSP will not owe any referral or other fees with respect Jobble

Keywords: Flagship Pioneering, Cambridge , Digital Content and Strategy Lead, Other , Cambridge, Massachusetts

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