Portfolio Marketing Leader - Informatics

Company: Philips Electronics North America Corporation
Location: Cambridge
Posted on: July 23, 2021

Job Description:

Job Title

Job Description

If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.  You may contact 888-367-7223, option 5, for assistance.

Portfolio Marketing Leader - Informatics

In this role, you have the opportunity to

Own the development of a fact-based "Where to Play" and "How to Win" strategy around a customer audience cross Businesses in the space of Precision Diagnosis. You will own and drive the Informatics portfolio, which includes all diagnostic informatics and solution areas including imaging, pathology and related AI.

You are responsible for

• Assessing and identify new opportunity spaces "Where to win" in informatics based on market trends with a horizon up to 5-10 years
• Developing and updating an annual cross-business marketing plan "How to Play" for Informatics including integrated value propositions and the overall portfolio strategy.
• Working with businesses to develop portfolio investment strategies, including portfolio choices and rationalization, based on our “ability to win” in prioritized market segments for that business
• Translating Philips marketing strategy to business level, identify new solutions offerings in collaboration with the businesses and innovation. Assist in proof-of-concept testing with target customers.
• Developing strategic reference sites to help build brand awareness and asset library (i.e. proof points) at business level
• Partnering with key markets, generate and update customer (persona: user, influencer, buyer) segmentation based on customer decision journeys and value drivers to accelerate profitable growth
• Formulating vital market conditioning / crafting strategies consistent with Source of Business (which may include claims roadmap, pre and post market studies and market access/health economics components) across categories.
• Owning the go-to-market efforts for the integrated value propositions across the markets to ensure commercial impact
• In alignment with head of cluster marketing, portfolio marketing leader and with support of Marcom, developing business promotional plans (including messaging) and integrating into cluster plans
• Developing a business level (User focused) Peer to Peer engagement plan via advisory boards, focus groups, global events etc. in close collaboration with the Cluster Engagement and Content Creation team
• Sharing ownership of cross-business customer/clinical segments including alignment of customer engagement and -decision journey with other businesses
• Championing marketing capability building within businesses as per Philips marketing capability framework
• Day to day business contact point for assigned & co-located resources from Insights & Analytics COE

To succeed in this role, you should have the following skills and experience

• Four-year university degree is required; Master’s degree preferred
• 10+ years of proven experience (B2B, B2C, B2G Marketing), brand management, new product launches and campaign management
• Strong project management and organization skills
• Breaking business category silos to ensure true customer centricity of Philips portfolio of products, solutions, services
• Ability to lead through influence and to work effectively with senior executives
• Ability to collaborate effectively with global teams located around the world
• Bringing people together and aligning them around common goals; uses the power of Philips independent of organizational structures and reports
• Strong ability to creatively problem solve, able to find solutions to difficult or sophisticated issues.
• Drives continuous improvement via Lean (Certified Lean Advanced)

In return, we offer you

The ability to learn, grow and work with colleagues in a highly sophisticated, global organization where you can use your strengths to help drive strategic business initiatives for Philips. Additionally, we provide you a dynamic working environment in an innovative business, paired with a competitive salary, excellent benefits, and an encouraging atmosphere where you can sharpen your talents with new challenges and career opportunities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

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Keywords: Philips Electronics North America Corporation, Cambridge , Portfolio Marketing Leader - Informatics, Other , Cambridge, Massachusetts