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Senior Product Marketing Manager, Diagnostic Cardiology (upstream)

Company: Philips Electronics North America Corporation
Location: Cambridge
Posted on: July 23, 2021

Job Description:

Job Title

Senior Product Marketing Manager, Diagnostic Cardiology (upstream)

Job Description

If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.  You may contact 888-367-7223, option 5, for assistance.

In this role, you have the opportunity to

The senior product management role is a pivotal, strategic marketing position. The senior product manager will manage Philips Holter E2E solution, with a particular focus on integration with internal partners, in support of the category's business objectives (including SaaS and innovative business models). The product manager will also generate marketing and product strategies and lead in the execution with the goal of maximizing market share, orders, revenues, and margin.

You are responsible for

  • Understand, document, and champion the needs - clinical, technical, and financial - of the targeted products in the diagnostic cardiology product line for the global market. 
  • Maintain analysis of the market with a focus on market trends, size, competitive solutions and positioning, market shares, and customer needs.
  • Drive and maintain the product/E2E solution roadmap.  Develop business and marketing plans including SaaS and other innovative models. Provide cross-functional leadership in the execution of those plans. 
  • Create customer requirements for new products and solutions based upon customer research, market analysis, and clinical drivers.  Work within scope, schedule, and resource constraints.   
  • Drive the New Product Introduction process cross-functionally.  Ensure that new products are introduced professionally with appropriate positioning, pricing, sales collateral, digital marketing, promotions, and accompanying services. Coordinate training and market communications.
  • Pursue, develop and support internal and external business partnerships and marketing agreements. Work with sales management to develop and enhance distribution channels. 
  • Ensure that product structure and pricing are up-to-date with market conditions.
  • Assess current product line performance against plan.  Implement programs, tools, and initiatives as required to exceed business goals. Prepare worldwide products forecasts.
  • Provide proactive support for the markets with timely communications, product and competitive information, product training, etc.  As the product expert, actively support the market teams with current strategic opportunities as needed.
  • Develop and maintain contacts with market management and opinion leaders. Cultivate relationships with leading customers and influencers.
  • Continually strive to improve quality and customer satisfaction against published metrics.

To succeed in this role, you should have the following skills and experience

  • Bachelor’s degree, preferably in related clinical, technical, and business areas
  • MBA or equivalent experience
  • 5+ years direct experience in product and/or geographic marketing
  • 5+ years medical experience, preferably in corporate and/or hospital environment
  • Demonstrated clinical application knowledge.  Cardiac application knowledge desirable
  • Marketing experience in upstream or downstream roles desirable
  • Demonstrated excellent verbal communication and presentation skills
  • Demonstrated excellent written communication skills
  • Demonstrated ability to prepare and execute plans; strong attention to detail
  • Demonstrated ability to work independently to defined objectives
  • Ability to lead cross-organizationally without direct reports
  • Proficiency in Word, Excel, and PowerPoint a must
  • Travel requirements, including international travel, can reach 20% of time

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran



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Keywords: Philips Electronics North America Corporation, Cambridge , Senior Product Marketing Manager, Diagnostic Cardiology (upstream), Other , Cambridge, Massachusetts

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