Web Platforms Manager Marketing ( Cambridge, MA)

Company: Philips Electronics North America Corporation
Location: Cambridge
Posted on: July 23, 2021

Job Description:

Job Title

Job Description

If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.  You may contact 888-367-7223, option 5, for assistance.

YOUR ROLE 

The North America Owned Platforms Manager is responsible for developing the strategy, roadmap, and programs needed to support North America audience needs on our Philips owned platforms.  These include our Philips.com website, our Philips Customer Communities, Portals, and our CRM acquisition & engagement programs.  To develop and execute on the plan, the Owned Platforms Manager will closely partner with the Central Platform Experience & Conversion team and Owned Properties Managers Centrally and in the North America Market Digital Hub Team.  This role will own understanding the needs of our Health System audiences on our owned platforms and translating that into a strategy and plan to provide a relevant and personalized experience to drive increased customer satisfaction online.

SPECIFIC RESPONSIBILITIES

• Develop the strategy, roadmap, and programs needed to support our audiences online on our owned platforms, partnering closely with Central and local market teams for alignment and support of execution
• Improving the Philips.com performance and experience by supporting the development of all Philips Heath Systems .Com pages (desktop & mobile) and dedicated content in alignment with Business Cluster engagement strategy and the Central Platform Experience & Conversion team 
• Partner with Businesses to ensure owned platforms content is meeting needs of the local market audiences and provide feedback and recommendations to design and content teams based on user insights
• Coordinate deployment of (new) CRM campaigns & landing page(s) collaborating with functions across the organization
• Work with analytics team to actively monitor & report on the performance of the owned properties
• Contribute ideas and recommendations to drive higher value and impact of activities on owned properties
• Engage teams to develop and launch pilot programs to uncover new opportunities to unlock growth

SKILLS

• Digital marketing experience a must, including experience directly managing the customer experience on the web and on associated properties
• Knowledge of Search Engine Optimization (SEO), Web Content best practices, and Web Conversion Optimization required
• Ability to successfully manage projects across functions and geographies across a complex set of stakeholders
• Understanding of how to gather insights from program performance data and develop recommendations to drive measurable improvement in results
• Experience drawing on market and audience insights to structure pilot programs to test and uncover new growth opportunities
• Exceptional project management skills
• Excellent verbal and written communication skills
• Demonstrated success delivering projects on time and within budget
• High attention to detail and problem solving skills
• A hands-on, roll-up-your-sleeves, can-do attitude

EXPERIENCE REQUIRED

• 7+ years of experience in digital marketing, marketing or similar
• Bachelor’s degree.  Preferably Marketing, Digital Marketing, Communications, Business Administration or related fields.
• Healthcare technology marketing experience a plus

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran

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Keywords: Philips Electronics North America Corporation, Cambridge , Web Platforms Manager Marketing ( Cambridge, MA), Other , Cambridge, Massachusetts