Product Manager

Company: Philips Electronics North America Corporation
Location: Cambridge
Posted on: July 15, 2021

Job Description:

Job Title

Job Description

If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.  You may contact 888-367-7223, option 5, for assistance.

In this role, you have the opportunity to:

Influences business plans and management communications by supporting small product development projects for new features. Develops detailed product specifications for a small portfolio, to achieve short term business results. Supports product management by gathering specific information and preparation of product introduction material. Gathering information w.r.t. product strategy, making SWOT analysis. Develop presentation material. Participates in the market introduction.

You are responsible for (but not limited to):

Product Manager in Business / Business Category OIG - owns the product strategy; requirements for product, solution and services - owns the all solution lifecycle aspects including services, launch and life-cycle management, or their enhancements, driven by global and local market needs, with a deep understanding of customer needs and commercial success criteria. Products are made up of equipment and/ or software applications and/or professional services and/or lifecycle services and/or accessories. This individual is a highly creative digital marketer who can help growing the brand’s influence and increases its loyalty and awareness.

• Responsible for marketing activities for the lifecycle and professional services / products / solutions, including definition of the strategy and its enablers as well as its alignment with key markets globally.
• Value proposition development based on customer insights
• Define campaigns and activities for Portfolio, Product, Professional services, and claims
• Customer and Market Insights: Analyze the market, the competition, and trends across segments to ensure the portfolio is leading the market’s needs and expectations.
• Use needs-based customer segmentation requirements (across global markets).
• Define and orchestrate market introduction and campaigns including digital activation.
• Channel Strategy for assigned portfolio
• Plan, implement, and monitor digital marketing campaigns across all digital networks.
• Develop and monitor campaign budgets.
• Prepare accurate reports on marketing campaign’s overall performance.
• Evaluate important metrics that affect website traffic, service quotas, and target audience.

You are part of: PDS Marketing Operations – Oncology Informatics Group

To succeed in this role, you should have the following skills and experience:

• Bachelor’s degree in related field
• Minimum of 5 years of experience

• Strong drive and experience in value propositions and customer demand programs/campaigns
• Skilled at portfolio management and pragmatic decision-making around campaign management for new and installed base customers.
• Understanding of market and marketing dynamics in the required field, including demand generation and all sales aspects.
• Skilled at product management and marketing program deployment
• Expert at defining marketing and channel strategies and Go-To-Market approach, Installed Base programs, etc.
• An outstanding communicator, who demonstrates excellent interpersonal and analytical skills.

In return, we offer you

The ability to collaborate with, learn and grow from colleagues in a highly complex, global organization where you can use your strengths to help drive strategic business initiatives for Philips.  Additionally, we provide you a dynamic working environment in an innovative business, paired with a competitive salary, excellent benefits, and a supportive atmosphere where you can sharpen your talents with new challenges and career opportunities.

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran

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Keywords: Philips Electronics North America Corporation, Cambridge , Product Manager, Other , Cambridge, Massachusetts