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Director Respiratory Consumer Marketing

Company: Principia Biopharma Inc.
Location: Cambridge
Posted on: June 10, 2021

Job Description:

Job Overview:

Sanofi Genzyme, the specialty care business unit of Sanofi, focuses on rare diseases, multiple sclerosis, oncology, and immunology. We help people with debilitating and complex conditions that are often difficult to diagnose and treat. Our approach is shaped by our experience developing highly specialized treatments and forging close relationships with physician and patient communities. We are dedicated to discovering and advancing new therapies, and to providing hope to patients and their families around the world.

The Director US Consumer Marketing, Respiratory will be responsible for helping lead the development, execution and measurement of all key marketing strategies and tactics to support the approved indications in Asthma and Nasal Polyps.

Key responsibilities start with developing an intimate and thorough understanding of core patient needs to inform and guide all aspects of patient engagement. Consumer Respiratory Marketing Director will be responsible for developing the core consumer messaging and creative campaigns. Additional responsibilities are to design, execute, and monitor the consumer branded promotional programs, such as in-office advertising and promotion, videos, search (paid and organic), display, CRM, and social media channels. This role will also ensure that all key strategies are aligned with HCP, Payer, and broader portfolio priorities.

Key Responsibilities:

  • Support the Respiratory US Dupilumab Consumer marketing efforts for Asthma and Nasal Polyps

  • Partner with the consumer agencies to develop strategies, deliver tactics, and consumer media plans

  • Work closely with and manage outside vendors and agencies to develop and execute consumer programs

  • Work with market research to develop and execute research and measurement testing needed to develop programs and project and measure expected returns/success

  • Manage strategy of and day-to-day activities for patient ambassador programs

  • Brand lead for the Joint Review Committee (JRC); oversee all JRC meetings and coordinate OPDP submission of launch materials with the regulatory review/approval process

  • Support the development and management of the Dupilumab Respiratory marketing budget

  • Work effectively within the established corporate and industry compliance guidelines

  • Demonstrated ability to work effectively with cross-functional groups which may include Marketing, Global Marketing, Sales, Research & Development, Medical Affairs, Business Development, Market Research, Life Cycle Management and Finance

  • Close collaboration with alliance co-promote partners

  • Ability to travel approximately 30% of the time

Key Capabilities:

  • Consumer campaign (branded) development

  • DTC TV & On-Line Video creative development & execution

  • Consumer in-office and telehealth marketing strategy and promotion

  • Consumer segmentation and implementation strategies

  • Continuous assessment and validation of brand differentiation and reasons to believe

  • Demonstrated ability to understand and anticipate customer needs (internal and/or external)

  • Strong project management skills

  • Excellent organizational, interpersonal, communication, and presentation skills

  • Experience managing an advertising agency and related budgets

  • Passionate, confident, articulate, and comfortable in a team environment

Basic Qualifications:

  • Bachelor's degree

  • 5-7+ years' experience in the pharmaceutical or biopharmaceutical industries with 3+ years of Consumer Marketing.

Preferred Qualifications:

  • Launch experience preferred,

  • MBA or other advanced degree.

  • Experience working in a Joint Venture/Alliance.

The successful candidate will be required to sign and execute a restricted covenant upon hire.

Genzyme Corporation (a Sanofi company) and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.



At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Keywords: Principia Biopharma Inc., Cambridge , Director Respiratory Consumer Marketing, Other , Cambridge, Massachusetts

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