Digital Marketing Campaign Performance Manager

Company: Philips Electronics North America Corporation
Location: Cambridge
Posted on: June 3, 2021

Job Description:

Job Title

Job Description

If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.  You may contact 888-367-7223, option 5, for assistance.

In this role, you have the opportunity to

The Campaign Performance Manager is actively supporting the markets by orchestrating digital campaigns end-to-end to increase performance.

You are responsible for

• Responsible for supervising and managing the squad of digital activation resources to ensure effective operations in line with service level agreements.
• Focus on all in-hub activities (SEA, Paid Social, Programmatic, Philips.com pages, CRM emails etc.) supporting integrated campaigns, programs and always-on presence for a dedicated cluster in Health Systems.
• Acts as single point of contact for Group of Markets that are supported under service level agreement by the squad.
• Ensure that all campaign activations are planned, set up, run, and optimized according to the defined strategy and development processes, as well as making sure that all foundations (owned and earned media) are in place.
• Ensure the activation ecosystem and target are defined, appropriate, and in line with overall KPI's.
• Ensure each media are in place and follow iteration loops when needed.
• Manage campaign performance of hub activities and ongoing performance reporting on behalf of the market.
• Coordination of all functional teams.
• Ensures effective communication and co-operation between the local Market team and the activation hub team.
• Leverage best practices and help to streamline the digital activation marketing processes on in your market.

To succeed in this role, you should have the following skills and experience

• Master or Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years of experience of driving digital excellence and managing digital campaigns in a complex business environment in a central or market function
• Deep understanding of owned (.com, email marketing), earned and paid media (SEA, social, programmatic) methodologies and ability to apply in 360 campaign approach
• Hands-on mentality, E2E ownership combined with excellent analytical, strategic and communication skills
• Highly customer focused, preferable in the B2B Healthcare industry; translating audience insights and data into high-engaging and converting activities
• Experience in writing and briefing agencies on digital and social campaigns; in-house media experience would be a plus
• Demonstrated track record of successful ability to manage large and complex projects or engagements
• Driving collaboration across organizational boundaries, agile way of thinking and working
• Experience of influencing and managing a wide range of stakeholders
• Excellent English skills, preferable another (European) language

US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran

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Keywords: Philips Electronics North America Corporation, Cambridge , Digital Marketing Campaign Performance Manager, Other , Cambridge, Massachusetts