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Veterans Preferred - Regional Marketing Specialist

Company: Pegasystems
Location: Cambridge
Posted on: May 3, 2021

Job Description:

Military Veterans are Encouraged to Apply. Meet Our Team: Our Regional Marketing team's primary responsibility is to partner closely with sales to run industry-leading account-based marketing (ABM) programs that help win key deals. We're proud of our recent recognition by Forrester Research as a Program of the Year award winner for Demand and Account-Based Marketing. To complement ABM, we also lead the activation of broad demand generation programs within our local region that generate new leads. In managing all these programs, we collaborate with a broad set of contributors across all facets of marketing - and other functions as well.Picture Yourself at Pega: Do you enjoy bringing marketing's and sales' efforts together to make an impact at target accounts? Are you tired of running one-size-fits-all programs that struggle to break through the noise? If so, come join the Pega team! As Regional Marketing Specialist (RMS), you will support the development and execution of account-based marketing programs aimed at driving engagement and influencing pipeline at target accounts. As RMS, you will help coordinate a cross-functional set of stakeholders to identify the right objectives and corresponding strategy for each targeted segment, and then assemble the right set of activities needed to achieve success. You are empowered to "own" the Pega experience for accounts in their region, and to ensure that it tells the Pega story in a way that is most relevant to their situation.What You'll Do at Pega: Balance out-of-the box thinking with proven best practices to plan and execute a set of account-based marketing programs that move identified opportunities forward to close.Champion the activation of global demand generation programs within the local region to uncover new pockets of interest in Pega's solutions within target accounts.Act as "conductor" to orchestrate the efforts of a broad group of program contributors into integrated and sustained marketing programs that deliver results.Analyze programs, accounts, and contacts to actively find and leverage insights that enable course corrections and optimization of programs.Collaborate with fellow regional marketers on what is/isn't working to continually challenge the status quo and improve the regional marketing model.Who You Are: You excel at working with a diverse set of functions and levels and leading the group to consensus on a plan that will serve the priorities of the programs for the region. You also need to be an excellent multi-tasker, able to juggle competing priorities and appropriately manage the expectations of stakeholders.What You've Accomplished: Bachelor's degree1-2 total years of related experienceExceptional interpersonal skills and flexibility to work effectively with people at all levelsAbility to navigate a complex org structure to build consensus around ideas and plansExcellent written and verbal communication skillsStrong attention to detailDemonstrated ability to effectively manage multiple projects, prioritize work and meet deadlinesPega Offers You: Gartner Analyst acclaimed technology leadership across our categories of products Continuous learning and development opportunities An innovative, inclusive, agile, flexible, and fun work environment Competitive global benefits program inclusive of pay + bonus incentive, employee equity Job ID: 13703 As an Equal Opportunity and Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law. Accessibility - If you require accessibility assistance applying for open positions please contact PegaApplication@ . Labor Condition Applications GDPR Candidate Privacy Notice Pegasystems Limited UK Gender Pay Gap Statement

Keywords: Pegasystems, Cambridge , Veterans Preferred - Regional Marketing Specialist, Other , Cambridge, Massachusetts

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