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Global Brand Lead, Rare Genetics and Hematology

Company: Takeda Pharmaceuticals International GmbH
Location: Cambridge
Posted on: February 25, 2021

Job Description:

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Coronavirus (COVID-19), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at Takeda. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our colleagues will explain how these tools will be used during the recruitment process. Thank you. *Please be aware of an Identity Theft Scheme targeting individuals seeking jobs with Takeda and other employers. See below or here for more info. Global Brand Lead, Rare Genetics and Hematology Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda's long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole. As one of the world's leading biopharmaceutical companies, Takeda is committed to bringing Better Health and a Brighter future to people worldwide. We aspire to bring our leadership in translating science into life-changing medicines to the next level, in our core focus areas; oncology, gastroenterology, neuroscience, rare diseases, plasma-derived therapies, and vaccines. The Greater Boston Area is headquarters to many of our Global and US business units. We are a passionate team doing important work that impacts patients' lives. If you are driven to create better health and a brighter future, join us! Success What makes a successful member of our team? Check out the traits we're looking for and see if you have the right mix. Life at Takeda A Global Top Employer Recognized for our culture and way of working, we're one of only select companies to receive Top Global Employer -- status for 2021. Global Brand Lead, Rare Genetics and Hematology Job ID R0029599 Date posted 02/15/2021 Location Cambridge, Massachusetts By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge. Job Description Global Brand Lead, Rare Genetics and Hematology Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as a Global Brand Lead, Rare Genetics and Hematology in our Cambridge, MA office. At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Here, you will be a vital contributor to our inspiring, bold mission. As a Global Brand Lead working on the Rare Genetics and Hematology team, you will be empowered to define and implement global tactics to support best in class commercialization. In this role, you will contribute to Takeda's mission by collaborating across the global brand team, functions and regions in order to drive the commercialization agenda. A typical day will include: POSITION OBJECTIVES: Technical/Functional (Line) Expertise- Seasoned marketer with both pipeline and in-line brand experience at national and global levels, who can autonomously work and lead branding and pre-launch activities. Leadership- Insight and evidence based leadership with ability to articulate vision and align the team toward the pursuit of shared goals. Decision-making and Autonomy-Collaborative problem-solver, confident to share his/her ideas with all level of management. Will seek management approval prior to committing resources or making irreversible decision. Interaction-Highly-collaborative leader with experience working cross-functionally and cross-culturally. Innovation-Knowledge and experience with digital engagements among both patients and HCPs is seen as essential to developing impactful pre-launch and launch activities. Complexity-Cross-indications strategy and tactics optimization between cTTP, iTTP (Congenital & Immune Thrombotic Thrombocytopenic Purpura) and SCD (sickle cell disease) in a complex access environment associated to a 1st in class therapy.-- POSITION ACCOUNTABILITIES:

  • Provide strategic direction, prioritize resources and gain support from the cross-functional global brand team (GBT) to ensure successful launches and related commercialization efforts
  • Contribute to the development of all marketing plans including the annual Global Brand Plan in line with the target product positioning, strategies, and goals; partner with core global team leads and LOC affiliates to ensure delivery of the Global Brand Plan
  • Define and implement specific marketing initiatives in partnership with the GBT, including unbranded initiatives related to disease education and TTP diagnosis as well as branded, promotional campaigns based upon indication its SMPC (Summary of a product characteristics) & USPI (US Prescribing Information).
  • Drive activities with Global Agency of Record in support of the development and management of the commercial campaign and resources for launch readiness;
  • Lead the implementation of impactful programs which communicate the risk/benefit profile and highlight treatment considerations for eligible patients
  • Lead the identification and management of critical issues/risks for internal customers (R&D, Regions, and LOCs) and create market-shaping and brand development solutions EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS:
    • Undergraduate degree in business, science, or related discipline required. An advanced degree (MD or MBA) is preferred.
    • 10 years pharma/biotech industry experience and 5+ years product marketing experience.
    • Previous rare disease or hematology launch experience is preferred.
    • International product commercialization experience of 3+ years is required with demonstrated experience managing brand initiatives across a variety of cultures and languages. TRAVEL REQUIREMENTS:
        • 401(k) with company match and Annual Retirement Contribution Plan
        • Tuition reimbursement Company match of charitable contributions
        • Health & Wellness programs including onsite flu shots and health screenings
        • Generous time off for vacation and the option to purchase additional vacation days Check out where you could be
          working if you apply. Job Seekers: Protect yourself against identity theft Please be aware there are instances of identity thieves posting Takeda-branded jobs and posing as employees to steal personal information. They visit job-related websites and invite candidates to online chats. During the chat, they press job seekers to provide bank account information and Social Security numbers. Copyright 1995-2019 Takeda Pharmaceutical Company Limited. All rights reserved.

Keywords: Takeda Pharmaceuticals International GmbH, Cambridge , Global Brand Lead, Rare Genetics and Hematology, Other , Cambridge, Massachusetts

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