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Global HCP Marketing Director

Company: Amazon Workforce Staffing
Location: Cambridge
Posted on: September 17, 2020

Job Description:

Company: Sanofi Inc.

Location: Cambridge

Posted on: September 12, 2020

Job Description:

At Sanofi diversity and inclusion is foundational to how weoperate and embedded in our Core Values. We recognize to truly tapinto the richness diversity brings we must lead with inclusion andhave a workplace where those differences can thrive and beleveraged to empower the lives of our colleagues, patients andcustomers. We respect and celebrate the diversity of our people,their backgrounds and experiences and provide equal opportunity forall. Job Title: Global HCP Marketing Director - Breast Cancer

Company Name: Sanofi

Location: Cambridge, MA

Position Type: Full Time

Post Date: 08/10/2020

Job Categories: Advertising/Marketing/Public Relations,Biotechnology and Pharmaceutical, Healthcare, Other, Healthcare,Practitioner and Technician, Information Technology, Legal,Military, Sales, Quality Control, Research & Development,Medical

Job Description

Global HCP Marketing Director - Breast Cancer

Position Summary

This role will support launch planning and execution forSanofi-Genzyme's future breast cancer indications. Reporting to theGlobal Head of Marketing, the Marketing Director will beresponsible to collaborate across the global brand team to definethe expected competitive environment, identify opportunities topositively differentiate in comparison to other treatment options,and define and implement global tactics to support the appropriatecommunication of unmet needs and how the risk:benefit profile mayaddress those needs.

Responsibilities:

* Provide strategic direction, prioritize resources and gainsupport from the cross-functional global brand team (GBT) to ensuresuccessful launch and related commercialization efforts

* Collaborate with key members of the commercial team toestablish a vision for the desired customer experience forhealthcare professionals based on customer insights

* Develop and implement the global marketing strategy forphysicians, nurses, and other HCPs, including defining marketopportunities, competitive landscape, buying process, and marketmaps

* Develop strong relationships with doctors, nurses and otherhealthcare professionals who treat women with breast cancer

* Recommend the optimal channel mix to reach targeted HCPcustomers

* Partner with Commercial Insights and Analytics to garner thenecessary actionable insights to be applied to marketingactivities

* Develop and articulate effective communication strategies andtactics for healthcare providers that are executable, easilycommunicated, and clinically supported

* Lead identification, selection and on-boarding of advertisingagency and commercial medical education vendor

* Contribute to the development of all marketing plans includingthe annual Global Brand Plan in line with the target productpositioning, strategies, and goals

* Define and implement specific marketing initiatives inpartnership with the GBT, including unbranded initiatives relatedto disease education and cytogenetic testing as well as branded,promotional campaigns based upon emerging data and real-worldevidence

* Establish, implement and maintain "best practices" in brandmarketing and supportive functions (e.g. forecasting and marketresearch) across the organization

* Utilize and activate principles of customer segmentation,value proposition, and communication and support LOC pull-throughactivities

* Ensure market information is acquired, competitive activity ismonitored, and customer needs are identified.

* Lead the development, approval, and implementation ofmarketing tactics, including multi-channel messaging, promotionalcontent, promotional programming, and promotional presence at majormedical meetings.

* Execute marketing activities in compliance with medical,regulatory and legal requirements

The ideal candidate will be a strong marketer whodemonstrates:

* A results-oriented, highly collaborative, and dedicated focusupon bringing innovative treatment options to patients.

* Has a track record executing brand initiatives incollaboration with key global functions including Market Research,Competitive Intelligence, Market Access, Medical Affairs, ClinicalDevelopment, Regulatory, Legal, Supply Operations, andCommunications.

* Has working knowledge of the regulatory, reimbursement, andpromotional guidelines in key markets including U.S., Japan,Germany, France, UK, Spain, Portugal, Italy and Ireland.

* Has experience working in above-country and/or international(e.g. ex-US) roles

* Ability to conceptualize & articulate a vision that energizesall functional areas and stakeholders

Education, Experience, Knowledge And Skills:

* Bachelor's degree required

* Minimum 10 years pharma/biotech industry experience and 3-5years product marketing experience preferred

* Demonstrated ability to work independently, leadcross-functional and cross-regional projects, and participate as ateam member will be critical to success in the role.

* Thorough understanding of (a) core marketing principles andtheir application to pharmaceutical products, and (b) the evolvingmarket access landscape / payer requirements globally.

* Proven experience in working with a global agency to deliverkey promotional elements

* Knowledge, planning and organizing, building positive workingrelationships, cultural sensitivity within a global team, abilityto make recommendations based on customer need, good negotiationskills and active listening.

* Good understanding of how to produce strategic brand plans andpull through to successful execution, a good working knowledge ofclinical development and regulatory affairs processes

* Ability to interpret complex scientific and medical dataacross multiple assets is essential

* Experience of leading either matrix or functional teams wouldbe an advantage. Ability to drive projects to deliver results.

* Excellent written and oral communication skills required.

Travel Requirements:

* 20% travel domestic & international

The successful candidate will be required to sign and execute arestricted covenant upon hire.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity andAffirmative Action employers committed to a culturally diverseworkforce. All qualified applicants will receive consideration foremployment without regard to race; color; creed; religion; nationalorigin; age; ancestry; nationality; marital, domestic partnershipor civil union status; sex, gender, gender identity or expression;affectional or sexual orientation; disability; veteran or militarystatus or liability for military status; domestic violence victimstatus; atypical cellular or blood trait; genetic information(including the refusal to submit to genetic testing) or any othercharacteristic protected by law.

#GD-SG

#LI-GZ

At Sanofi diversity and inclusion is foundational to how weoperate and embedded in our Core Values. We recognize to truly tapinto the richness diversity brings we must lead with inclusion andhave a workplace where those differences can thrive and beleveraged to empower the lives of our colleagues, patients andcustomers. We respect and celebrate the diversity of our people,their backgrounds and experiences and provide equal opportunity forall.

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Contact Information

Company Name: Sanofi

Website: https://jobs.sanofi.us/job/-/-/507/15536685 The idealcandidate will be a strong marketer who demonstrates: * Aresults-oriented, highly collaborative, and dedicated focus uponbringing innovative treatment options to patients. * Has a trackrecord executing brand initiatives in collaboration with key globalfunctions including Market Research, Competitive Intelligence,Market Access, Medical Affairs, Clinical Development, Regulatory,Legal, Supply Operations, and Communications. * Has workingknowledge of the regulatory, reimbursement, and promotionalguidelines in key markets including U.S., Japan, Germany, France,UK, Spain, Portugal, Italy and Ireland. * Has experience working inabove-country and/or international (e.g. ex-US) roles * Ability toconceptualize & articulate a vision that energizes all functionalareas and stakeholders, * Bachelor's degree required * Minimum 10years pharma/biotech industry experience and 3-5 years productmarketing experience preferred * Demonstrated ability to workindependently, lead cross-functional and cross-regional projects,and participate as a team member will be critical to success in therole. * Thorough understanding of (a) core marketing principles andtheir application to pharmaceutical products, and (b) the evolvingmarket access landscape / payer requirements globally. * Provenexperience in working with a global agency to deliver keypromotional elements * Knowledge, planning and organizing, buildingpositive working relationships, cultural sensitivity within aglobal team, ability to make recommendations based on customerneed, good negotiation skills and active listening. * Goodunderstanding of how to produce strategic brand plans and pullthrough to successful execution, a good working knowledge ofclinical development and regulatory affairs processes * Ability tointerpret complex scientific and medical data across multipleassets is essential * Experience of leading either matrix orfunctional teams would be an advantage. Ability to drive projectsto deliver results. * Excellent written and oral communicationskills required.

Keywords: Sanofi Inc., Cambridge , Global HCP Marketing Director, Other , Cambridge, Massachusetts

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Keywords: Amazon Workforce Staffing, Cambridge , Global HCP Marketing Director, Other , Cambridge, Massachusetts

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