Associate Director, Global Marketing, Dengue

Company: Amazon Workforce Staffing
Location: Cambridge
Posted on: September 17, 2020

Job Description:

Company: HCPro, Inc.

Location: Cambridge

Posted on: September 12, 2020

Job Description:

T Associate Director, Global Marketing, Dengue Are you lookingfor a patient-focused, innovation-driven company that will inspireyou and empower you to shine? Join us as an Associate Director ofGlobal Marketing in our Cambridge, MA office.

At Takeda, we are transforming the pharmaceutical industrythrough our R&D-driven market leadership and being a values-ledcompany. To do this, we empower our people to realize theirpotential through life-changing work. Certified as a Global TopEmployer, we offer stimulating careers, encourage innovation, andstrive for excellence in everything we do. We foster an inclusive,collaborative workplace, in which our global teams are united by anunwavering commitment to deliver Better Health and a BrighterFuture to people around the world.

Here, you will be a vital contributor to our inspiring, boldmission.

The Associate Director, Global Dengue Brand Team, will beresponsible for developing our global patient engagement strategyand initiatives, and for collaborating on the development of ourtravel market launch strategy.

Responsible for supporting global marketing and brand managementfor our dengue vaccine with a focus on strategic patient and travelmarketing

Propose strategies and lead marketing activity development toensure a successful global launch of our dengue vaccine; developand implement an effective launch plan, with consideration of ourglobal to local operating model

Support the assessment and integration of customer insights toidentify differentiation

Propose and implement promotion and integrated communications incoordination with medical affairs and communications, ensuring highawareness as well as consistent and impactful messaging acrosstarget audiences

Patient Engagement Strategy

Lead the evaluation and development of the dengue global patientengagement strategy for endemic markets, including campaign,messaging, and related programs and tactics; lead selection andmanagement of agency partners

Act as day-to-day lead in the evolution of our patient journey,understanding our segmentation, and identifying opportunities forpatient engagement and education

Work in partnership with the Multichannel Excellence Lead toidentify and develop a multi-channel marketing program for ourpatient engagement strategy, including understanding the innovationrequired to create long term value for patients and global-to-localdevelopment and implementation

Align with other key functions, eg Communications and Medical,when designing and developing patient engagement programs

Lead initiatives related to the patient activation programdevelopment at a global level, and ensure alignment and support toLOC teams for local implementation of patient activationprograms

Travel Market Development

Lead collaboration with our travel market LOCs to develop HCPand Patient engagement launch strategies, including campaign,messaging, and related programs and tactics; ensure alignment withMultichannel Excellence Lead on MCM program development

Lead selection and management of agency partners to supportdevelopment of key campaign deliverables

Ensure coordination across our travel market teams to optimizeefficiencies and leverage existing resources

Brand Planning

Drive the global brand plan development process, aligning withcross-functional groups, facilitating the development of the plan,organizing reviews, and optimizing engagement and alignment withLOCs

Develop and maintain positive and collaborative workingrelationships with a broad range of internal stakeholders

WHAT TAKEDA CAN OFFER YOU:

• 401(k) with company match and Annual Retirement ContributionPlan

• Tuition reimbursement Company match of charitablecontributions

• Health & Wellness programs including onsite flu shots andhealth screenings

• Generous time off for vacation and the option to purchaseadditional vacation days

• Community Outreach Programs

Empowering Our People to Shine

Discover more at takedajobs.com

No Phone Calls or Recruiters Please.

Requirements

· Minimum 7-10 years of professional experience invaccines/pharma or consumers goods industry, preferably in multiplegeographies, in commercial operations and/or global marketing.

· Preferred minimum of 3 years in product management orpatient/consumer marketing at global or regional level

· Exposure to multi-country product launch and pre-launchactivities and issues

· Demonstration of capacity for strategic thinking plus stronganalysis skills and a creative/innovative approach to problemsolving. Proven ability to work cross-functionally andcross-regionally.

· Ability to build strong cross-functional partnerships andinfluence project teams without direct reporting lines; provenleadership skills and experience

· Ability to synthesize complex information and distil criticalcustomer driven insights to develop innovative commercialstrategies.

· Understands key market segments (i.e. providers, patients,payors, distributors and policy makers.)

· Excellent presentation, analytical and communication skills,both written and oral, are required, to synthesize key issues, andcommunicate/persuade constituencies towards specific actions andinitiatives.

· Good decision-making and tactical skills are required in orderto develop policy options and recommendations to address issuesexpeditiously.

· Should be well organized, highly motivated, process driven andresults oriented with the ability to rebalance priorities andassume responsibility in a multi-tasking environment.

· Enthusiastic, confident and must be able to act independentlyand demonstrate sound business judgment within the scope of broadguidelines

Job Information

Job ID: 54393923

Location:

Cambridge, Massachusetts, United States

Company Name: Takeda

Job Function: Marketing

Job Type: Full-Time

Job Duration: Indefinite

Min Education: Master's Degree

Min Experience: 3-5 Years

Required Travel: 25-50%

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Keywords: HCPro, Inc., Cambridge , Associate Director, Global Marketing, Dengue, Other , Cambridge, Massachusetts

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Keywords: Amazon Workforce Staffing, Cambridge , Associate Director, Global Marketing, Dengue, Other , Cambridge, Massachusetts