Direct-To-Consumer-Patient Adv. Analytics and AI, Insights and Measurement Product Owner
Company: Sanofi
Location: Cambridge
Posted on: March 13, 2026
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Job Description:
Job title: Direct-To-Consumer-Patient Adv. Analytics and AI,
Insights and Measurement Product Owner Location: Cambridge, MA,
Morristown, NJ About the Job Join the digital engine driving
Sanofis transformation - where AI, automation, and bold
experimentation power faster science and smarter decisions. Here,
youll help build the first biopharma company powered by AI at
scale. Join the Digital Global Business Unit focused on delivering
the best-in-class personalized digital experience to customers and
patients powered by data-driven decisions. This role will focus
specifically on the digital experience of consumers and/or patients
who could benefit from Sanofi specialty therapies. As part of the
DTC/P Advanced Analytics & AI team, you will work with the Product
Line Owner, the Activation Product Owner, and other stakeholders to
be accountable to design, implement, and provide interpretation of
the measurement and reporting systems to provide stakeholders
timely insights to drive business value. The ideal candidate will
possess: A strong background in Data, Analytics, Measurement and
passion for driving innovation through foundational data-driven
solutions 5 years of experience in cross media intelligence; the
foundational data that informs the intelligence, and the ability to
communicate insights and recommendations for media optimizations to
business stakeholders Extensive experience of digital media
audience activation and measurement reporting Experience with
interacting with digital media publishers, negotiations,
onboarding, data consumption Experience utilizing digital media
impression log data feeds Experience working in LiveRamp Safe Haven
data clean room for digital media activation and cross media
measurement and intelligence As the DTC/P Insights & Measurement
Product Owner you will lead the: Design, Operationalization, and
Interpretation of the measurement and insights capabilities of the
DTC/P ecosystem; ensuring the measurement insights are activation
ready to support all the Use Cases required by the Business
Innovation of the DTC/P cross media intelligences measurement and
reporting capabilities ensuring the platform and assets are Future
Fit ready, able to support AI mediated engagement throughout the
customer journey lifecycle Impact assessment of key digital direct
consumer/patient experience products and subsequent advancements
required in measurement and insights to support ongoing initiatives
Additionally, you will take an active role in the delivery and:
Participate in business reviews as a cross-media intelligence
measurement subject matter expert, Providing insights and
recommendations for optimizations to participating stakeholders
Articulating cross media intelligence concepts, the drivers behind
the measurement observations, and ROI to non-technical stakeholders
Work with the DTC/P team, business stakeholders, and the systems
integrator to define the required KPIs, reporting insights, and
dashboard designs Create processes and procedures for measurement
and insights reporting, as well as provide recommendations for
optimizations based upon measured media, audience, and placement
performance Navigate and resolve conflicts between competing
stakeholder priorities by providing insights to allow stakeholders
to make data-driven recommendations balancing business value,
technical feasibility, and resource constraints About Sanofi: Were
an R&D-driven, AI-powered biopharma company committed to
improving peoples lives and delivering compelling growth. Our deep
understanding of the immune system and innovative pipeline enables
us to invent medicines and vaccines that treat and protect millions
of people around the world. Together, we chase the miracles of
science to improve peoples lives. Main Responsibilities:
Collaborate with cross-functional teams to gather requirements,
drive measurement and insight strategy Capture business needs and
impact to support the business case creation Assess the risks of
various solutions and prioritize competing business demands Elicit
and document requirements Define, set up, and validate that the
solution meets functional and non-functional requirements Design
and implement the end-to-end product vision and delivery based on
impact assessments with special emphasis on measurement and
reporting Performance Measurement: Analyze patient acquisition
costs and conversion rates across spectrum on nonlinear customer
journey Reporting & Visualization: Develop and interpret
measurement dashboards for key stakeholders to monitor real-time
performance indicators and digital media engagement trends
Actionable Insights & Optimization: Translate complex insights into
strategic recommendations for campaign and media optimization
recommendations Standardize and deliver digital products with a
focus on the consumer/patient experience analytics and AI Promote
architectural consistency and usability standards; define and
execute test cases Manage the DTC/P Measurement & Insights product
roadmap, including budget planning, resource allocation, and
feasibility assessments Provide consultative support on
business-led technology initiatives Identify opportunities for
business-led delivery; coach employees to make use of technology
and information About You Core (technical) requirements Bachelors
degree in Computer Science, Information Systems, or other related
degree At least 5 years of experience in cross media intelligence;
the foundational data that informs the intelligence, and the
ability to communicate insights and recommendations for media
optimizations to business stakeholders Ability to rapidly
understand key business processes and their corresponding data
flows Proficiency in segmentation testing, A/B testing
methodologies, and experimental design for impact assessments
Knowledge of KPIs, hierarchies, and the understanding of data
relationships Hands-on experience with LiveRamp (or equivalent)
Safe Haven data collaboration & clean room audience build, media
activation, and measurement environment Functional knowledge of
data consumption layers and consumption ready datasets to inform
measurement and intelligence Hands-on experience with Media
Partners, with particular focus on media measurement, data
integration and data ready platform consumption Deep understanding
of measurement and cross media intelligence Core soft skills
requirements Track-record of problem-solving & overcoming
roadblocks in a complex environment, with a get things done mindset
Strong cross-functional leadership & influencing skillsincluding an
ability to work efficiently cross-functionally with:
Internal/external data engineers and data scientists to test
outcomes and recommend enhancements Business stakeholders to
understand business priorities and pull through digital solutions
Proven ability to build credibility and trust with business
stakeholders: Translating technical complexity into business value
and strategic impact Delivering on commitments and managing
stakeholder expectations proactively Demonstrating business acumen
and understanding of commercial/medical priorities Strong verbal
and written communication skills Preferred experience
Pharmaceutical consumer prospecting experience, e.g., knowledge of
healthcare data privacy & compliance regulations Experience in
Identity Resolution, Match Rates, Tagging, & Inter-Connectivity of
various digital data sets. Experience with model-based audience
creation; look-a-like modeling; test and control; segmentation.
Experience in Agile development processes and DevOps methodology /
principals. Foundational data experience. Data dictionary,
Taxonomy, Naming Conventions. Why Choose Us? Bring the miracles of
science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your
career, whether its through a promotion or lateral move, at home or
internationally. Enjoy a thoughtful, well-crafted rewards package
that recognizes your contribution and amplifies your impact. Take
good care of yourself and your family, with a wide range of health
and wellbeing benefits including high-quality healthcare,
prevention and wellness programs and at least 14 weeks
gender-neutral parental leave. Sanofi Inc. and its U.S. affiliates
are Equal Opportunity and Affirmative Action employers committed to
a culturally diverse workforce. All qualified applicants will
receive consideration for employment without regard to race; color;
creed; religion; national origin; age; ancestry; nationality;
marital, domestic partnership or civil union status; sex, gender,
gender identity or expression; affectional or sexual orientation;
disability; veteran or military status or liability for military
status; domestic violence victim status; atypical cellular or blood
trait; genetic information (including the refusal to submit to
genetic testing) or any other characteristic protected by law.
GD-SA LI-SA LI-Onsite vhd All compensation will be determined
commensurate with demonstrated experience. Employees may be
eligible to participate in Company employee benefit programs, and
additional benefits information can be found here.
Keywords: Sanofi, Cambridge , Direct-To-Consumer-Patient Adv. Analytics and AI, Insights and Measurement Product Owner, IT / Software / Systems , Cambridge, Massachusetts
