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Analytical Lead, Specialty Retail

Company: Google
Location: Cambridge
Posted on: August 7, 2022

Job Description:

  • Bachelor's degree or equivalent practical experience
  • 3 years of experience in client-facing analytics, strategy consulting, or financial analysis.Preferred qualifications:
    • Master's Degree in Business Administration or other relevant study.
    • Experience extracting and manipulating data with SQL or with other programming, query or scripting languages and analyzing large datasets to prioritize them into actionable insights.
    • Client-facing experience in the retail industry or agency role, with a proven track record of influencing across levels and advising on performance improvements.
    • Experience with marketing analytics, return on investment/financial modeling, and statistical analysis.
    • Familiarity with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products.
      About the jobBusinesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.As an Analytical Lead, you use data-driven insights to help clients achieve their business objectives. You are a trusted advisor to large customers and agencies and help influence clients' marketing measurement plans. You will help customers increase their measurement maturity by adopting best practices in marketing measurement and media attribution. You'll use Google internal data, client marketing campaign performance data, and client data to identify trends, opportunities, and marketing strategies that drive growth for clients and Google.Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.Responsibilities
      • Analyze internal and external data to identify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.
      • Develop relationships with internal and external stakeholders and earn their trust to challenge the status quo together by telling stories with data, both visually and verbally.
      • Collaborate across teams to innovate, activating full measurement and attribution product capabilities for customers, and develop scalable solutions to industry challenges.
      • Advise on marketing analytics, including attribution, lifetime value, customer segmentation, behavior insights, data integration, and measurement.
      • Lead the full life cycle of measurement initiatives, from idea to implementation.Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.At Google, we're committed to building a workforce that is more representative of the users we serve and creating a culture where everyone feels like they belong. To learn more about our diversity, equity, inclusion commitments and how we're building belonging, please visit our Belonging page for more information.We welcome and encourage people who are expecting and/or parents-to-be to apply to this or any other role at Google.

Keywords: Google, Cambridge , Analytical Lead, Specialty Retail, Hospitality & Tourism , Cambridge, Massachusetts

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