Analytical Lead, Specialty Retail
Posted on: August 7, 2022
- Bachelor's degree or equivalent practical experience
- 3 years of experience in client-facing analytics, strategy
consulting, or financial analysis.Preferred qualifications:
- Master's Degree in Business Administration or other relevant
- Experience extracting and manipulating data with SQL or with
other programming, query or scripting languages and analyzing large
datasets to prioritize them into actionable insights.
- Client-facing experience in the retail industry or agency role,
with a proven track record of influencing across levels and
advising on performance improvements.
- Experience with marketing analytics, return on
investment/financial modeling, and statistical analysis.
- Familiarity with marketing measurement and attribution
techniques (e.g., offline measurement, MMM, MTA, attribution) and
Google advertising products.
About the jobBusinesses that partner with Google come in all
shapes, sizes and market caps, and no one Google advertising
solution works for all. Your knowledge of online media combined
with your communication skills and analytical abilities shapes how
new and existing businesses grow. Using your relationship-building
skills, you provide Google-caliber client service, research and
market analysis. You anticipate how decisions are made,
persistently explore and uncover the business needs of Google's key
clients and understand how our range of product offerings can grow
their business. Working with them, you set the vision and the
strategy for how their advertising can reach thousands of users.As
an Analytical Lead, you use data-driven insights to help clients
achieve their business objectives. You are a trusted advisor to
large customers and agencies and help influence clients' marketing
measurement plans. You will help customers increase their
measurement maturity by adopting best practices in marketing
measurement and media attribution. You'll use Google internal data,
client marketing campaign performance data, and client data to
identify trends, opportunities, and marketing strategies that drive
growth for clients and Google.Our Large Customer Sales teams
partner closely with many of the world's biggest advertisers and
agencies to develop digital solutions that build businesses and
brands. We enjoy a bird's eye view on the massive transformation
occurring as advertising shifts to mobile and online platforms.
We're uniquely situated to help shape how companies grow their
businesses in the digital age. We advise clients on Google's broad
range of products across search, video and mobile to help them
connect instantly and seamlessly with their
- Analyze internal and external data to identify opportunities,
anticipate risks, develop solutions to customer marketing
challenges, and measure success.
- Develop relationships with internal and external stakeholders
and earn their trust to challenge the status quo together by
telling stories with data, both visually and verbally.
- Collaborate across teams to innovate, activating full
measurement and attribution product capabilities for customers, and
develop scalable solutions to industry challenges.
- Advise on marketing analytics, including attribution, lifetime
value, customer segmentation, behavior insights, data integration,
- Lead the full life cycle of measurement initiatives, from idea
to implementation.Google is proud to be an equal opportunity
workplace and is an affirmative action employer. We are committed
to equal employment opportunity regardless of race, color,
ancestry, religion, sex, national origin, sexual orientation, age,
citizenship, marital status, disability, gender identity or Veteran
status. We also consider qualified applicants regardless of
criminal histories, consistent with legal requirements. See also
Google's EEO Policy and EEO is the Law. If you have a disability or
special need that requires accommodation, please let us know by
completing our Accommodations for Applicants form .To all
recruitment agencies: Google does not accept agency resumes. Please
do not forward resumes to our jobs alias, Google employees or any
other organization location. Google is not responsible for any fees
related to unsolicited resumes.At Google, we're committed to
building a workforce that is more representative of the users we
serve and creating a culture where everyone feels like they belong.
To learn more about our diversity, equity, inclusion commitments
and how we're building belonging, please visit our Belonging page
for more information.We welcome and encourage people who are
expecting and/or parents-to-be to apply to this or any other role
Keywords: Google, Cambridge , Analytical Lead, Specialty Retail, Hospitality & Tourism , Cambridge, Massachusetts
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