Director, Digital & Growth

Company: DFL
Location: Boston
Posted on: May 20, 2025

Job Description:

WE WANT PEOPLE WHO ARE PASSIONATE ABOUT DIGITAL MARKETING.As the Director of Global Digital & Growth Marketing, you will play a critical leadership role in driving the digital strategy, growth initiatives, and performance marketing efforts for Catapult, a high-growth-focused SaaS company. You will be responsible for scaling our global digital presence, optimizing the customer acquisition funnel, and driving measurable growth through innovative strategies. This role requires a balance of creative and analytical skills, strong leadership capabilities, and a deep understanding of the SaaS tech landscape.This Director of Global Digital & Growth Marketing role is ideal for a strategic, data-driven leader who can drive impactful growth and lead a dynamic team to scale Catapult's digital presence and performance on a global stage.WHAT YOU'LL DODigital Marketing Strategy:

• Develop and execute a comprehensive global digital marketing strategy that aligns with business goals and drives revenue growth.
• Oversee all digital channels, including website, SEO, SEM, paid media, email marketing, social media, content marketing, and automation.
• Lead the development of the digital marketing roadmap, ensuring alignment with sales, product, and customer success teams to drive lead generation and customer retention.Growth Marketing:
  • Own and scale the global growth marketing strategy to increase customer acquisition, conversion, and retention.
  • Lead and optimize demand generation efforts through digital channels, ensuring a strong pipeline of high-quality leads.
  • Oversee growth experiments and A/B testing across marketing channels to improve performance and efficiency.
  • Drive full-funnel marketing efforts to optimize customer acquisition, retention, and overall LTV/CAC ratios.Data-Driven Decision Making:
    • Define key KPIs and metrics to track marketing performance, measuring the success of campaigns and continuously optimizing them for better outcomes.
    • Utilize data analytics tools to gain insights into customer behavior and campaign performance, translating these insights into actionable growth strategies.
    • Develop performance dashboards to provide regular updates to leadership on campaign ROI, lead conversion, and funnel efficiency.Global Campaign Management:
      • Lead the strategy and execution of global campaigns, adapting messaging and approach to different regions to ensure relevance and impact.
      • Ensure seamless collaboration across regional teams to drive consistency and alignment in messaging and brand positioning globally.
      • Manage the budget for global digital marketing, ensuring all investments are ROI-positive and aligned with business objectives.Leadership and Team Development:
        • Lead, mentor, and grow a high-performing global digital marketing team, fostering a culture of innovation, accountability, and excellence.
        • Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to align marketing strategies with overall company objectives.
        • Build strong relationships with external agencies, vendors, and partners to ensure the successful delivery of key digital initiatives.Brand Positioning and Digital Presence:
          • Ensure consistent brand messaging and positioning across all digital touchpoints.
          • Oversee the management and optimization of our website to enhance user experience and conversion rates.
          • Drive the company's content strategy to enhance thought leadership, brand visibility, and engagement across various digital channels.Martech and Innovation:
            • Evaluate, implement, and manage the company's marketing technology stack to support automation, personalization, and efficiency.
            • Stay up to date with industry trends, tools, and best practices to continually innovate and improve the company's digital marketing efforts.
            • Explore and test emerging digital marketing channels and technologies that can enhance customer acquisition and retention.WHAT YOU'LL NEED
              • 8+ years of experience in digital marketing and growth roles within a SaaS B2B environment, with at least 4 years in a leadership capacity.
              • Proven track record of driving growth through data-driven digital marketing strategies and growth experiments.
              • Extensive experience with demand generation, lead nurturing, account-based marketing (ABM), SEO/SEM, and paid media.
              • Strong knowledge of growth marketing tactics, including funnel optimization, conversion rate optimization (CRO), and customer lifecycle marketing.
              • Experience managing a global team with a deep understanding of regional nuances in digital marketing strategies.
              • Excellent proficiency in data analysis and performance tracking, with experience in tools like Google Analytics, HubSpot, Marketo, or equivalent CRM and marketing automation platforms.
              • Expertise in marketing technologies and a proven ability to build a scalable, automated growth engine.
              • Strong project management skills with the ability to handle multiple complex projects in a fast-paced environment.
              • Strong leadership and team-building capabilities, with a passion for fostering creativity and collaboration across teams.
              • Excellent communication and presentation skills to convey complex digital strategies to senior stakeholders.WHY CATAPULT?
                • We have amazing people. We can promise you will work with some of the most ambitious and intelligent people in an exciting industry, and you will do some of the best work of your life.
                • We encourage our people to have constructive, open and honest communication in order to make Catapult extraordinary; innovate and create smart solutions; establish a collaborative, yet challenging, environment to develop our performance and the performance of our customers.
                • Our workforce spans more than 20 countries, you'll have the opportunity to work across multiple nationalities and cultures, and build your global awareness and capability
                • We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance Catapult. That means we maintain a growth mindset in everything we do, and our people are always looking for ways to do things better.There is unlimited opportunity to grow, do more, and do better.Whether you're interested in sports or not, you'll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet!Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent that can add to our team culture, those who actively contribute and who are excited about what they do.All offers of employment are subject to Catapult's positive prehire check. To find out more, please contact the Talent Partner for this role
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Keywords: DFL, Cambridge , Director, Digital & Growth, Executive , Boston, Massachusetts