SENIOR MANAGER, PAID SOCIAL

Company: Novartis
Location: Cambridge
Posted on: August 28, 2024

Job Description:

Job Description SummaryThe Senior Manager, Paid Social is accountable for the development, planning, and execution of the paid social elements of various corporate marketing The Senior Manager, Paid Social is accountable for the development, planning, and execution of the paid social elements of various corporate marketing campaigns and advertising initiatives that enhance brand positioning and drive awareness and understanding of the Novartis Corporate Brand in support of the enterprise growth goals and reputation. The Senior Manager, Paid Social manages the relationships with the Chanel Management teams and external agencies that support in the execution of paid social. Additionally, this role provides consulting support to CA teams outside of corporate marketing that may be utilizing paid social to enhance their campaigns.Job DescriptionLocation: East Hanover, USAKey Responsibilities:Stay up to date with market research, customer & stakeholder insights and industry trends and analysis to develop successful paid social marketing campaigns.Develop and execute paid social elements of corporate marketing strategies aligned with Novartis Brand and Corporate Affairs strategic priorities.Ensure that marketing activities align to the Novartis corporate brand positioning, messaging and guidelines.Develop, test, and scale compelling paid social campaigns that resonate with target audiences and create a measurable change in belief and bias to action. Utilize new technologies for both scale and microtargeting.Monitor campaign performance and conduct data analysis to continuously optimize campaigns.Stay abreast of emerging digital marketing trends and technologies to maintain a competitive edgeCreate a reliable network of strategic partnerships across Corporate Affairs, global business functions and with external agencies and other marketing professionalsManage the relationship with external agencies that execute the media buys on behalf of Novartis.Role requirements:Bachelor's degree (or equivalent) degree in Marketing, , Design, Advertising, Journalism or related field. -Proven experience in developing and executing paid social media campaigns that drive measurable business resultsDemonstrated utilization of stakeholder research and mapping, understanding of stakeholders and audience journeys as well as knowledge in audience targeting for a range of paid social channels including digital and socialUnderstanding of corporate marketing principles, strategies and best practicesAbility to lead and influence collaborators and agencies without direct line management authorityStrong storyteller with excellent written and verbal communication skills, with the ability to create compelling and persuasive messaging across marketing collateralNice to haves:Good knowledge of industry trends, technologies and best practices in creative designEEO Statement:The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.Accessibility and reasonable accommodationsThe Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to tas.nacomms@novartis.com call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.Salary Range$130,400.00 - $195,600.00Skills DesiredCollaboration, Communication Medium, Corporate Communication, Curiosity, Employee Engagement, Internal Communications (Ic), Marketing, Media Relations, Multimedia, Photography, Social Media, Strategic Communications, W3SummaryLocation: East Hanover; Cambridge (USA)Type: Full time

Keywords: Novartis, Cambridge , SENIOR MANAGER, PAID SOCIAL, Executive , Cambridge, Massachusetts