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Sr. Manager, SEO Content

Company: Pegasystems
Location: Cambridge
Posted on: January 26, 2023

Job Description:

Location: US - Massachusetts - Cambridge Meet Our Team: Pega is changing the way the world builds software. As a member of the Digital Marketing team, you'll create world-class Digital experiences across paid, owned, and social channels. In today's economy, Digital plays a pivotal role in tackling the kind of strategic challenges which are vital to the future growth of the company. Picture Yourself at Pega: You have a desire to do market-leading work in a fast-paced environment. You recognize the tremendous importance of search in the B2B buying process and have a passion for executing creative optimization tactics to improve search market share. Your ability to conduct research, analyze data and make informed recommendations across cross-functional teams has gained you the trust of your peers. You are articulate, persuasive, and have a knack for gaining buy-in and influencing content strategy. You have a curiosity and appetite for test-and-learn approaches that lead to insights and data-driven decisions. You are comfortable with technical SEO and know where Digital Marketing teams need to invest time and attention for optimal performance. You understand how SEO and content strategy can effectively drive high-intent traffic to web sites, and advocate for applying best practices to drive results. What You'll Do at Pega:

  • Maximize Pega's visibility in search engine result pages (SERP) for branded and non-branded keywords
  • Monitor and sustain technical site performance to ensure favorable impact on Pega's presence in search
  • Influence content development in ways that drive increased traffic to Pega.com and align Pega with key topics in the marketplace
  • Manage a small team of vendors and individual contributors to execute SEO projects that support strategic objectives
  • Lead and manage the SEO Content team
  • Drive operational execution on a day to day basis, delivering on commitments and proactively meeting needs of the SEO Content team
  • Coach team members on project deliverables to increase velocity, throughput, and effectiveness, and hold the team accountable for high standards of performance consistent with Pega's culture Who You Are:
    • You have a desire to do market-leading work in a fast-paced environment.
    • You recognize the tremendous importance of search in the B2B buying process and have a passion for executing creative optimization tactics to improve search market share.
    • You understand how SEO and content strategy can effectively drive high-intent traffic to web sites, and advocate for applying best practices to drive results.
    • You are articulate, persuasive, and have a knack for gaining buy-in and influencing content strategy.
    • You have a curiosity and appetite for test-and-learn approaches that lead to insights and data-driven decisions. What You've Accomplished:
      • University degree and/or experience + certifications in Digital Marketing, Digital Technology, web content publishing or related field.
      • 8-10+ years of experience in digital marketing or content strategy. Previous B2B and enterprise technology experience preferred.
      • 1-3 years of supervisory experience.
      • Direct experience in an SEO-focused role, working on technical and content-focused projects that positively impact SEO results.
      • Strong collaboration skills in working cross-functionally with a wide range of internal stakeholders and external partners to drive optimization programs.
      • Demonstrated ability to conduct thoughtful analysis, propose strategic recommendations, and execute optimization tactics quickly in the Digital channel.
      • Knowledge of web analytics platforms and ability to work with Digital analytics teams and systems.
      • Knowledge of best practices for responsive/mobile content, UI / UX design principles, methodologies for managing multi-media, A/B testing, personalization and creation of interactive Digital content experiences.
      • Ability to identify project risks and propose solutions to proactively resolve them.
      • Strong written and oral communication and presentation skills.
      • Experience with B2B brands; experience marketing enterprise software. Pega Offers You:
        • Gartner Analyst acclaimed technology leadership across our categories of products.
        • Continuous learning and development opportunities.
        • An innovative, inclusive, agile, flexible, and fun work environment.
        • Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company.
        • Challenging, engaging work in an open environment where the best ideas & data-based insights win out over opinion. #LI-Remote #LI-DV1 Job ID: 19081 Inclusion and Diversity - Inclusive is one of our values at Pega. Pegasystems is committed to inclusion and diversity and strives to foster a fair and inclusive environment for all. We believe Pega can achieve more when we create a culture that inspires each of us to fully contribute each and every day. We encourage diverse thinking and collaboration for better outcomes for all. Learn more about our inclusive culture .As an Equal Opportunity and Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.Accommodations - If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here .Labor Condition Applications
          GDPR Candidate Privacy Notice
          Pegasystems Limited UK Gender Pay Gap Statement By providing a password, you will become a Pega Digital Community Member and be able to track your application status How did you learn about Pega? Upload your Resume Allowed file types are DOC, DOCX, PDF, TXT (2MB max)

Keywords: Pegasystems, Cambridge , Sr. Manager, SEO Content, Executive , Cambridge, Massachusetts

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