Sr. Manager, SEO Content
Company: Pegasystems
Location: Cambridge
Posted on: January 26, 2023
Job Description:
Location: US - Massachusetts - Cambridge Meet Our Team: Pega is
changing the way the world builds software. As a member of the
Digital Marketing team, you'll create world-class Digital
experiences across paid, owned, and social channels. In today's
economy, Digital plays a pivotal role in tackling the kind of
strategic challenges which are vital to the future growth of the
company. Picture Yourself at Pega: You have a desire to do
market-leading work in a fast-paced environment. You recognize the
tremendous importance of search in the B2B buying process and have
a passion for executing creative optimization tactics to improve
search market share. Your ability to conduct research, analyze data
and make informed recommendations across cross-functional teams has
gained you the trust of your peers. You are articulate, persuasive,
and have a knack for gaining buy-in and influencing content
strategy. You have a curiosity and appetite for test-and-learn
approaches that lead to insights and data-driven decisions. You are
comfortable with technical SEO and know where Digital Marketing
teams need to invest time and attention for optimal performance.
You understand how SEO and content strategy can effectively drive
high-intent traffic to web sites, and advocate for applying best
practices to drive results. What You'll Do at Pega:
- Maximize Pega's visibility in search engine result pages (SERP)
for branded and non-branded keywords
- Monitor and sustain technical site performance to ensure
favorable impact on Pega's presence in search
- Influence content development in ways that drive increased
traffic to Pega.com and align Pega with key topics in the
marketplace
- Manage a small team of vendors and individual contributors to
execute SEO projects that support strategic objectives
- Lead and manage the SEO Content team
- Drive operational execution on a day to day basis, delivering
on commitments and proactively meeting needs of the SEO Content
team
- Coach team members on project deliverables to increase
velocity, throughput, and effectiveness, and hold the team
accountable for high standards of performance consistent with
Pega's culture Who You Are:
- You have a desire to do market-leading work in a fast-paced
environment.
- You recognize the tremendous importance of search in the B2B
buying process and have a passion for executing creative
optimization tactics to improve search market share.
- You understand how SEO and content strategy can effectively
drive high-intent traffic to web sites, and advocate for applying
best practices to drive results.
- You are articulate, persuasive, and have a knack for gaining
buy-in and influencing content strategy.
- You have a curiosity and appetite for test-and-learn approaches
that lead to insights and data-driven decisions. What You've
Accomplished:
- University degree and/or experience + certifications in Digital
Marketing, Digital Technology, web content publishing or related
field.
- 8-10+ years of experience in digital marketing or content
strategy. Previous B2B and enterprise technology experience
preferred.
- 1-3 years of supervisory experience.
- Direct experience in an SEO-focused role, working on technical
and content-focused projects that positively impact SEO
results.
- Strong collaboration skills in working cross-functionally with
a wide range of internal stakeholders and external partners to
drive optimization programs.
- Demonstrated ability to conduct thoughtful analysis, propose
strategic recommendations, and execute optimization tactics quickly
in the Digital channel.
- Knowledge of web analytics platforms and ability to work with
Digital analytics teams and systems.
- Knowledge of best practices for responsive/mobile content, UI /
UX design principles, methodologies for managing multi-media, A/B
testing, personalization and creation of interactive Digital
content experiences.
- Ability to identify project risks and propose solutions to
proactively resolve them.
- Strong written and oral communication and presentation
skills.
- Experience with B2B brands; experience marketing enterprise
software. Pega Offers You:
- Gartner Analyst acclaimed technology leadership across our
categories of products.
- Continuous learning and development opportunities.
- An innovative, inclusive, agile, flexible, and fun work
environment.
- Competitive global benefits program inclusive of pay + bonus
incentive, employee equity in the company.
- Challenging, engaging work in an open environment where the
best ideas & data-based insights win out over opinion. #LI-Remote
#LI-DV1 Job ID: 19081 Inclusion and Diversity - Inclusive is one of
our values at Pega. Pegasystems is committed to inclusion and
diversity and strives to foster a fair and inclusive environment
for all. We believe Pega can achieve more when we create a culture
that inspires each of us to fully contribute each and every day. We
encourage diverse thinking and collaboration for better outcomes
for all. Learn more about our inclusive culture .As an Equal
Opportunity and Affirmative Action employer, Pegasystems will not
discriminate in its employment practices due to an applicant's
race, color, religion, sex, sexual orientation, gender identity,
national origin, age, genetic information, veteran or disability
status, or any other category protected by law.Accommodations - If
you require reasonable accommodations under the Americans with
Disabilities Act (US only) or comparable regional regulations in
completing this application, interviewing, completing any
pre-employment testing, or otherwise participating in the employee
selection process, please contact us here .Labor Condition
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Keywords: Pegasystems, Cambridge , Sr. Manager, SEO Content, Executive , Cambridge, Massachusetts
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