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Software Marketing Manager

Company: Inmusic LLC
Location: Cambridge
Posted on: November 24, 2022

Job Description:

Who We Are:inMusic is a family of leading music technology and consumer electronic brands. We live and breathe music. We incorporate and build upon the latest engineering, design, and technology in the DJ, Music Production, Pro Audio, Musical Instrument, and Consumer Electronics industries. Some of our leading brands are: Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Professional, ION Audio, Marantz Professional, M-Audio, MixMeister, Rane, Numark and Sonivox.If you want to join one of the most dynamic and creative industries and be part of a company committed to innovation with a shared sense of purpose of bringing music to people, then we want to speak with you.Who We're Looking For:The Software Marketing Manager is part of inMusic's Marketing department and reports directly to the VP of Marketing. This role is responsible for all marketing strategy, marketing activities, and brand positioning for inMusic software brands. The Software Marketing Manager will identify changes in the marketing environment and evaluates, adjusts, or redrafts the brands marketing plan and philosophy accordingly.What You'll Do:

  • Create, manage, coordinate and execute marketing strategies and implement tactical plans to meet and exceed company expectations for the brand(s)
  • Analyze, evaluate, plan and execute on existing and future marketing activities and strategies
  • In partnership with the VP of Marketing, develop benchmark and KPI criteria to measure brand marketing campaigns and implement improvements to campaigns where necessary
  • Perform market research and analysis to determine competitiveness and positioning; especially supporting product development teams to identify target market data, insight, and new concepts for the product development process
  • Work closely with Category Management, Software Product Development, and others to create demand and recognition for the brands and its products
  • Manage the strategy and development process of creative content for the brand(s) with internal and external creative marketing teams
  • Work collaboratively with cross-functional marketing groups on all aspects of brand marketing and communication, including email, website, paid media, PR, e-commerce, partner relationships, and artist relations
  • Monitor and respond to users on social media channels and forums on behalf of the brand(s) Please note: this role will require a hybrid working schedule of 3 days in our Cambridge headquarters. You Have:
    • 8-10 years of progressive brand marketing experience with some experience marketing software products
    • BA/BS degree or equivalent experience in marketing or business focus. MBA is a plus.
    • Demonstrable experience with major social media platforms, proven experience in Social Media Marketing is a plus
    • Experience working in Musical Instrument (MI) or Media software industries is a plus
    • Excellent track record for meeting targets and objectives
    • Ability to manage multiple, complex priorities within demanding timeframes
    • Strong communication and negotiation skills
    • Proven analytical, planning, and budgeting skills
    • Proven working experience in software brand or product marketing
    • Working with internal and external creative agencies preferred
    • Has a passion and intellectual curiosity for all things social, mobile, and digital emerging technologies inMusic offers an excellent Total Rewards package that includes generous time off, employee support programmes, and employee discounts on inMusic products. inMusic Cambridge offers free parking for all employees.inMusic celebrates diversity. We are an equal opportunity employer, recognizing that future success in a highly competitive marketplace depends on our employees and their development.All applicants will receive equal consideration for employment at inMusic and we encourage everyone to apply - regardless of color, race, nationality, ethnic or national origin, gender identity, sexual orientation, age, marital status, religion or belief or disability, or any other characteristic protected by law.

Keywords: Inmusic LLC, Cambridge , Software Marketing Manager, Executive , Cambridge, Massachusetts

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