VP, Research Director - B2B Marketing Executives
Company: Forrester Research, Inc. (US)
Posted on: November 23, 2022
At Forrester, we're trusted to work on trailblazing, mission
critical problems that business and technology leaders face today.
That's why we're always looking to empower talented individuals to
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driven by curiosity, courage and customer obsession. The confidence
and drive to be bold at work. Join us and build an extraordinary
future.About This Role:The Vice President, Research Director (VP,
RD) leads a team of VPs and principal analysts and executive
partners in our B2B marketing executive practice. This practice
serves our B2B chief marketing officer (CMO) clients who are
responsible for setting marketing strategy and planning; shaping
the brand experience; demonstrating marketing's value to the
business; implementing an integrated campaign strategy; driving
cross-functional alignment between marketing, product, and sales;
and designing the right marketing structure and operating model.The
VP, RD is responsible for defining a research agenda that addresses
the needs of our target audience, the CMO, or the senior-most
marketing executive, including, regional, division, and business
unit heads of marketing. This research agenda must provide a
holistic set of answers to the questions that are most important to
clients in the B2B CMO role. This person is also responsible for
ensuring the quality of the research documents produced and
developing forward-looking research plans with team members.The
ideal candidate has experience with marketing strategy and
planning, brand and communications, digital initiatives, and
marketing organizational design. They will lead a research team of
between six and eight analysts and executive partners. This VP, RD
must partner effectively with their peers in other B2B practice
areas, such as portfolio marketing, demand and ABM, channel
marketing, marketing ops, and CX, and work well with the entire
research ecosystem including research operations and research
analytics functions. They will recruit and develop new analysts as
needed. This person must be passionate and intuitive about helping
individuals achieve their full potential as strategic thinkers,
writers, and influencers for the world's biggest B2B
brands.Finally, this person is responsible for acting as an
advocate and champion both within Forrester and with our clients.
This entails partnering closely with our global sales and
consulting organizations during the pursuit of new business
opportunities as well as the enrichment of existing client
- Demonstrate thought leadership with the analyst team to refine
and expand the existing research agenda by working collaboratively
with multiple research teams.
- Edit syndicated research reports, ensure the quality of
Forrester's intellectual property, and ensure client-facing content
is engaging and actionable.
- Guide the development of innovative frameworks and models to
illustrate and enable B2B marketing best practices especially
relevant for CMOs.
- Ensure the achievement of team performance goals such as
research production, client engagement, and event
- Ensure the team is delivering on-time, high-quality client
engagement through guidance sessions, inquiry, and
advisory/consulting. Properly and proactively help analysts
- Proactively monitor the responsiveness and satisfaction of our
clients. Coach to improve as needed.
- Mentor and coach members of the research team in support of
their professional development goals.
- Support and present at Forrester-sponsored and other events to
drive awareness of the team's research.
- Contribute to the growth of the Forrester services that
distribute their teams' research, participating in and influencing
other RDs and analysts in the research development and innovation
- Work with sales and marketing to support growth and retention.
Partner with account teams to identify and pursue business
opportunities including both client development and consulting.Job
- At least 15 years' experience as a senior B2B marketing
industry practitioner and/or B2B CMO.
- Proven success in navigating a matrixed organization.
- Demonstrated marketing and business strategy experience with
senior management and/or C-level clients, especially B2B CMOs.
- At least five years' experience in managing at least one
high-performing team, ideally a team of analysts.
- A creative view of markets, technologies, and the dynamics that
are influencing the future of the B2B CMO role, marketing strategy,
operating models, and organizational design.
- A strong record of professional achievement.
- Superior analytical, writing, and presentation skills.
- The ability to travel 25% of the time or more.We're a network
of knowledge and experience leading to richer, fuller careers.
Here, we're always learning. Whether you want to hone your
strengths or discover new ones, Forrester is the place to go for
it. It's a place where everyone is given the tools, support, and
runway they need to go far. We'll be right there beside you, every
step of the way.Let's be bold, together.Explore #ForresterLife
on:Forrester Research, Inc. is an Equal Opportunity/Affirmative
Action Employer that is committed to equal employment opportunity
for all qualified individuals without regard to race, color,
religion, national origin, ancestry, sex, age, disability, sexual
orientation, gender identity and expression, marital status,
genetic information, military service, veteran status, or any other
status protected by applicable law. Minorities, Women, Individuals
with Disabilities, and Veterans are especially encouraged to
Keywords: Forrester Research, Inc. (US), Cambridge , VP, Research Director - B2B Marketing Executives, Executive , Cambridge, Massachusetts
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