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Director, US HCP and Market Development Lead for CRSwNP

Company: Sanofi Group
Location: Cambridge
Posted on: August 5, 2022

Job Description:


**Director, US HCP and Market Development Lead for CRSwNP (Chronic Rhinosinusitis with Nasal Polyps)**


Sanofi focuses on complex disease areas where there is a significant unmet need with the goal of developing and delivering best-in-category treatments.

Dupixent is a significant growth driver for Sanofi.

Dupixent is a monoclonal antibody targeting Type 2 inflammatory diseases by blocking IL 4 and IL 13 cytokines. These cytokines play a key role in many atopic and allergic diseases such as Atopic Dermatitis (AD), CRS, Nasal Polyps, Eosinophilic Esophagitis, and other dermatologic and respiratory diseases

The Dermatology and Respiratory indications serve as anchors for this product which is referred to as a "pipeline in a product", due to the many indications that are approved or are being studied. In less than 2 years since first approval, DUPIXENT achieved blockbuster status and requires top talent to shepherd our success in CRS for DUPIXENT.

**The Director, US HCP and Market Development Marketing CRSwNP** will be responsible for leading the development, execution and measurement of key HCP marketing strategies and tactics to support the Chronic Rhinosinusitis (CRS) and Franchise consumer materials.

The position will be based in Cambridge Massachusetts and will report the Head of CRS for Dupixent


+ Lead key elements of the brand promotional mix for unbranded and branded professional campaigns

+ Develop and roll-out HCP in-office materials

+ Continuously assess and validate of HCP messaging, brand differentiation and competitive promotion response

+ Continuously assess and validate alignment with Dupixent franchise and Global strategies and opportunities to leverage franchise synergies

+ Develop and execute of the CRSwNP non-personal strategy, including customer segmentation

+ Leadership and overall execution of a promotional and unbranded speaker's bureau, including content approval, speaker credentialing, training, utilization, and metrics assessment

+ Build strong relationship with TLL (Thought Leader Liaison) team that support the brand, driving strong alignment on execution of tactics

+ Strategy and execution of advisory board process and execution

+ Support development and execution of strategic marketing tactics associated with medical congresses and field-based thought leader liaisons

+ Close collaboration with alliance partners

+ Build strong relationships with internal stakeholders and cross-functional teams that support the brand, driving strong alignment

+ Manage agency partners as needed to develop and execute on strategy

+ Manage key HCP Marketing budgeting responsibilities

+ Manage our promotional material internal review submission process

+ Work effectively within the established corporate and industry compliance guidelines

+ Act as a sponsor and ally for inclusion and diversity in all elements of our business

+ Comply with all forms of legal and statutory regulation within domain of responsibility, including compliance with applicable SOPs, industry codes of practice and best practices and actively support and promote a compliance culture and safe environment throughout the organization


+ Proven success in building HCP marketing strategic and tactical plans

+ Previous experience in developing HCP market development strategies and tactical plans

+ Ability to influence, mobilize, and manage a complex set of internal and external stakeholders

+ Strong business and scientific background

+ Ability to work with Medical experts

+ Strong analytical and strategic thinking skills

+ Strong project management skills

+ Excellent organizational, interpersonal, communication, and presentation skills

+ Passionate, confident, articulate, and comfortable in a team environment

+ Strong presentation skills, project management expertise, & an ability to bridge marketing and science

+ Understanding of market research, creative development, and experience with the regulatory review/approval process.

+ Alliance management skills


+ Leadership - skills to envision, engage, enable, and execute. Takes action, instead of waiting to be told what to do.

+ Cooperate transversally - collaboration and influence skills up-down-across organizations and cultures/geographies. Creatively partners to find solutions.

+ Act for change - embraces change and ambiguity. Initiates new & improved ways of working. Driver mentality - willing to roll up sleeves to get things done. Active curiosity - always interested in exploring new insights to inform decisions.

+ Develop people - takes responsibility for oneself and others in anticipation of future business needs.

+ Ability to work successfully and quickly amid change and ambiguity

+ Readiness to travel (up to 35% of time)


+ Minimum requirements: BA or BSc

+ Minimum 7-10 years in the pharmaceutical or biotech industry

+ Previous US biologic marketing experience preferred

+ Respiratory and market dynamics experience preferred


+ Strong educational background - MBA

+ MBA or other advanced degree

+ Experience working in a Joint Venture/Alliance

_As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. All US based roles require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities._

**_Fully vaccinated, according to the CDC, an individual is considered to be "fully vaccinated" fourteen (14) days after receiving (a) the second dose of the Moderna or Pfizer vaccine, or (b) the single dose of the J&J vaccine. Fully vaccinated, for new Sanofi employees, is to be fully vaccinated 14 DAYS PRIOR TO START DATE._**

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.



At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Keywords: Sanofi Group, Cambridge , Director, US HCP and Market Development Lead for CRSwNP, Executive , Cambridge, Massachusetts

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