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Associate Manager of Web Analytics

Company: EF Go Ahead Tours
Location: Cambridge
Posted on: July 31, 2022

Job Description:

The Associate Manager Web Analytics is responsible for tracking and analyzing customer interactions with the EF Go Ahead Tours' website and digital channels. This person will dig deep into web analytics data and identify insights that target areas of opportunity for driving the business. As a result, they will be a key contributor to our growth success in a very dynamic environment and industry. The successful candidate has significant web analytics knowledge and has experience supporting digital marketing initiatives focused on engagement, leads-generation, sales and loyalty. The incumbent will collaborate with internal stakeholders in the web marketing and digital product teams to optimize the efficiency and effectiveness of tagging strategy and clean data collection. Most important, this person will be highly skilled transforming data into actionable insights, not simply stating facts, and goes on to establish what should be done to achieve a better result. You will:

  • Initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and digital marketing campaigns
  • Create and maintain dashboard reporting that are clear and concise and identify patterns and trends in the results with recommendations for results-driving changes
  • Manage analytics and tag management platforms
  • Collaborate with engineering and analytics teams to build solutions for measurement and analysis
  • Support requirements for pixel and conversion tracking campaigns and maintain all link tracking documentation
  • Develop KPI definitions and build the necessary tracking efforts to regularly and accurately monitor them
  • Conduct deep dive analysis for digital marketing programs such as email, paid search, natural search, display, affiliates, leveraging data from multiple sources
  • Identify bugs and erroneous analytics tags and move them to resolutionYou have:
    • 3-5 years of experience working in the e-commerce and/or digital marketing analytics domain
    • Expertise in Google Analytics and implementation using Google Tag Manager
    • Power-user level Microsoft Excel skills
    • Expertise in creating and maintaining dashboards and transforming data from multiple sources
    • Ability to present complex information in an understandable and compelling manner
    • Experience defining A/B and multivariate test scenarios and success metrics
    • Strong communication skills that help to build rapport with users and communicate findings to internal teams clearly and effectively.
    • Passion for learning with an inherent drive to test new things
    • Demonstrated ability to manage multiple projects simultaneously and lead them successfully to completion.
    • Detail-oriented and operationally-focused approach to work
    • Propensity to take initiativeSound like you? Apply here-https://careers.ef.com/job/?jobid=24864

Keywords: EF Go Ahead Tours, Cambridge , Associate Manager of Web Analytics, Executive , Cambridge, Massachusetts

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