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Corporate Analyst/Influencer Relations Senior Manager

Company: IBM Computing
Location: Cambridge
Posted on: May 16, 2022

Job Description:

IBM Corporate Analyst/Influencer Relations Senior Manager in Cambridge , Massachusetts IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and ResponsibilitiesLocation Preference:Boston, NY (Armonk or NYC), RTP, Austin, San Francisco, Remote (within 1 hour of IBM office)Analyst Relations is at the nexus of IBM technology and business strategies. Our team plays a critical, cross-functional role working with experts at many different levels of the organization across offering management, marketing and communications. We work with industry and technology analysts to inform the market on IBM's offerings and seek feedback from clients, partners and the market at large. Our team is strategic, helping to educate the market on IBM and bringing the outside-in perspective back into the company to help drive corporate and product strategy.The IBM Analyst Relations team is seeking a talented individual contributor for a dynamic role IBM's Corporate Analyst/Influencer Relations program. The role of the Corporate AR manager will be responsible for telling the cross-IBM story to analysts and influencers that take a broad view at trends and technologies impacting the enterprise. This role will work alongside IBM's Analyst Relations teams aligned to the IBM Business Units as well as with colleagues across Marketing and Communications. In this role you will development relationships with leading analysts and influencers to create a strong understanding of IBM's strategy and to leverage the insight and expertise of leading analysts with key decision makers and executive inside IBM. At its core, this role is about running a top-tier analyst relations program at the IBM-brand level, with relationship management responsibility for the most important analysts covering IBM.Candidate should have:Ability to tell a compelling story that shows how IBM is addressing trends in the market and helping clients tackle their most complex problemsStrong content creation and writing skills, the ability to partner across IBM teams and create a narrative that ties together multiple IBM businessesCapacity to glean meaningful insights from conversations with analysts and communicate the message back to an executive audienceConfidence and tact to present constructive advice to IBM leaders that may hold an alternative viewAptitude to build consensus and brings teams together in the spirit of 'one IBM'An eagerness to work with highly influential individuals both in and outside of the companyThe tenacity, determination and patience to be able to push through obstacles and challenge conventional thinkingComfortable working at the intersection of analyst, press/media, and investor relationsUnderstanding key enterprise technologies and how the convergence of technologies is transforming the worldStrong grasp of financial/business fundamentals used to evaluate company performance by wall street and industry analystsCandidate will report to Director, Analyst Relations, based in Boston, MA.RESPONSIBILITIESThe qualified candidate will be responsible for the following:Building, nurturing and owning relationships with the top analysts and B2B technology influencersDrive regular briefings and executive engagements, you help create valuable, lasting relationshipsDrive a steady stream of coverage, content, and insight from analyst/influencer relationships to elevate IBM's position in market and improve messaging, leveraging expert advice.Workwith AR colleagues to help generalists engage with domain experts across IBM strategic software, hardware and service businesses; you are responsible for helping analysts understand how the various parts of IBM come together to help clients solve their most complex problems, transforming companies and industriesCoordinate with IBM External Relations colleagues to drive analyst content published in traditional and social media, help facilitate supporting analyst quotes for media engagements, create content to support IBM's share of voice in marketWork with AR's and IBM MarComm social media teams to identify top analysts and influencers and build engagement plans that span social and traditional channelsPartner with the AR Operations team to regularly pull together AR outcomes and metrics across the organization to communicate value back to CHQ audienceRequired Technical and Professional Expertise10+ years professional experience3+ years experience in ARUnderstanding of Cloud, Cognitive and emerging enterprise technologies and servicesExperience in Analyst Relations or experience working closely with industry analysts and influencersEntrepreneurial mindset and ability to operate in a highly visible and accountable roleExpert organizational skills to manage multiple workstreams and engagements in a fast-paced environment.Excellent writing ability and verbal communication skills, you can create and convey meaningful content that clearly states IBM's competitive positionAbility to manage ambiguity and solve problems independentlyKnowledge of social media platforms and best practices for engaging with influencersExperience in event planning, coordination and executionUnwavering attention to detail and operational excellenceCompassion and respect for colleagues, partners and clientsSkilled in using MS Office Suite (Excel, Word, PowerPoint) and other productivity tools (Slack, Webex, Asana, Cision, ARchitect, Box etc.)Preferred Technical and Professional ExpertiseMBA or other advanced degreeExisting knowledge of IBM and competitive offerings, strategy and competitive differentiationExperience with Influencer Relations and content creation/amplification15+ years experience at Enterprise Technology companies in roles including: Analyst Relations,, Influencer Relations, Product Marketing, Strategy, Business Development, or CommunicationsAbout Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.This job requires you to be fully COVID-19 vaccinated prior to your start date, where legally permissible. Proof of vaccination status will be required. If you are unable to be vaccinated due to medical, pregnancy or religious reasons, we offer accommodations in accordance with applicable law.Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.It's time to define your career.About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:*12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.*World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.*Well-being programs to support mental and physical health.*Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).*Select educational reimbursement opportunities.*Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.*Giving and volunteer programs to benefit charitable organizations and local communities.*Discounts on retail products, services, and experiences.We consider qualified applicants with criminal histories, consistent with applicable law.IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Keywords: IBM Computing, Cambridge , Corporate Analyst/Influencer Relations Senior Manager, Executive , Cambridge, Massachusetts

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