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Insights Engagement Manager

Company: Forrester Research
Location: Cambridge
Posted on: May 13, 2022

Job Description:

Job Description
Our job is to be bold at work. -
It starts with -an insatiable -curiosity about clients, colleagues, and the future. At Forrester, we believe curiosity powers progress. -Forresterites -bring a diversity of opinions and the courage of their convictions to collaborate on the ideas and initiatives that change the course of business. As a trusted advisor to the most influential companies in the world, we live at the nexus of what's next. -
About This Role:
The Insights Engagement Manager provides structured and personalized service for B2B and B2C subscribers of Forrester's syndicated business and consumer surveys, which track insights on the priorities, goals, adoption trends, and purchase journeys of evolving enterprise technology buyers and the ways in which technology impacts consumers' attitudes, behaviors, and motivations.
This role entails an expertise in working with clients and data, drawing client-specific relevance from survey findings, and creating compelling data presentations from Forrester's global survey portfolios.
We are looking for someone with a functional knowledge of quantitative analyses to help clients understand B2B buyer and consumer trends. The candidate must be eager to learn Forrester's thought leadership around technology trends and articulate our value proposition.
You will act as a strategic partner for a portfolio of technology and telecommunications and some consumer clients and build strong client relationships by aligning customer insights from Forrester's business and consumer data to key strategic initiatives and tactical business questions.
Job Description:


  • Manage data client relationships portfolio to support renewals and revenue under management.
  • Respond to client requests for specific data segmentations, analytics, and insights - and help clients apply those insights and concepts to their business initiatives.
  • Implement a 12-month engagement strategy and work with analysts, consulting, and delivery teams to execute on plans related to Forrester's data offerings.
  • Provide proactive and professional relationship management to clients, including participating in account planning/strategy alignment, sales renewals, and client meetings.
  • Identify opportunities to share insights with the client through intelligent questioning and understanding of clients' business goals.
  • Consistently manage client expectations, ensure delivery of the highest quality service, and solicit and act on client feedback.
  • Provide input to product deliverables, survey content, and development teams on client/market requirements and gaps in Forrester's current coverage versus client needs.

    Job Requirements:

    • A BA or a BS degree and a strong academic record.
    • Two to three years of related experience in market research, marketing, data analytics, or client management roles, preferably with research firms or interactive agencies.
    • A strong quantitative and analytical aptitude; the ability to interpret data and provide insight and an experience in linking data deliverables to business goals.
    • A firm understanding of client engagement processes and methodologies.
    • Confidence and credibility in interacting with clients of all levels and industry backgrounds.
    • Superior communication skills and a proven ability to develop well-written documents and presentations.
    • Experience with technology companies is a plus.

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      FLSA Status:
      Exempt
      Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
      RegionNA

Keywords: Forrester Research, Cambridge , Insights Engagement Manager, Executive , Cambridge, Massachusetts

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