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Content Marketing Manager

Company: RaySecur Inc.
Location: Cambridge
Posted on: May 12, 2022

Job Description:

Cambridge, MA, United States or Montreal, QC, Canada

Company Description

RaySecur is B2B tech startup revolutionizing security imaging with the world's first desktop scanners capable of seeing inside objects, providing x-ray like imaging without any harmful x-rays in real-time and 3D. We are venture backed and growing fast. Our systems are used by some of the largest Fortune 500 companies and governments around the world and are backed by cutting-edge AI software and 24/7 expert support.

Job Description

RaySecur is seeking a Content Marketing Manager to join our dynamic marketing team. The content marketing manager will be responsible for driving the creation and production of content for RaySecur solutions. In this position, you will play a pivotal role in shaping how we communicate the value of our products and solutions to the market.

You will craft content to meet prospects and customers wherever they are in their purchasing decision - increasing awareness, visibility, and discoverability through various content types. You will be responsible for writing across several mediums, including the RaySecur website, ads, emails, landing pages, blog posts, presentations, and social media. A strong sense of storytelling and an understanding of content writing, production, and strategy are required.

Who We Are

We are a fast-paced, rapidly growing, and dynamic start-up with an all-star customer base helping to make the world a safer place. We are entrepreneurs at heart, always challenging the status quo and always ready to tackle the next challenge. We think strategically but are not afraid to roll-up our sleeves and get the job done no matter how big or small. We are dedicated and focused, but also make time to play and celebrate our successes.

Who You Are

You are an achiever with a track record of consistently exceeding expectations. You are not looking for a job, you want to make an impact. If you are self-driven and passionate about uncovering and producing great stories and programs that impact brand awareness and pipeline, you will be successful!

Responsibilities:

  • Create compelling B2B marketing content, including blogs, videos, infographics, ad copy, research reports, and other dynamic content pieces that shape the buyer journey, build brand preference, and fuel lead generation.
  • Use and inform RaySecur messaging framework to ensure consistency across all assets.
  • Have a digital-first mindset, always consider social media messaging, SEO, and SEM regarding developed content
  • Organize writing schedules to complete content drafts and ensure timely delivery of materials.
  • Collect, analyze, and report on content marketing KPIs to understand contents performance and impact to inform and optimize ongoing content marketing efforts.
  • Build and maintain a master editorial calendar.
  • Refresh content as needed to ensure it is accurate and aligned with our marketing strategy.
  • Identify gaps in buyer journey content map and execute content to complete the content journey

    Qualifications:
    • 5+ years of experience in content writing for B2B high-technology, physical security, or imaging technology a plus.
    • Proven track record of clear, compelling writing demonstrated through a professional portfolio of examples (please submit a piece of writing with your application).
    • Excellent grammar and style; clear communicator.
    • Ability to work on multiple projects simultaneously, in addition to excellent time management skills.
    • Experience leveraging outside resources to support content operations (design, research, copywriting, etc.).
    • Ability to craft original content through independent research or interviews with internal thought leaders
    • BA/BS in Marketing, Communications, Business Administration, Writing, English or relevant field of study
    • Ability to multi-task and navigate through ambiguity with a high level of self-motivation and passion

      Interested candidates should submit resume and cover letter to:

      AN EQUAL OPPORTUNITY/DRUG-FREE EMPLOYER

      We are an equal opportunity employer and do not discriminate against any applicant because of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status or any other class protected by federal, state or local law.

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      ProJLAfUGa

Keywords: RaySecur Inc., Cambridge , Content Marketing Manager, Executive , Cambridge, Massachusetts

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