Sr Mgr/Assoc Director Payer & Channel Marketing
Company: Direct Staffing Inc
Location: Cambridge
Posted on: May 12, 2022
Job Description:
- Cambridge, MA
- Full-time Company Description Job Description Cambridge MA Exp
5-7 Deg Bachelors Relo Occasional Travel Job Description The Senior
Manager/ Associate Director, Payer and Channel Marketing will be a
key contributor to the MS Franchise, with specific brand
responsibilities for Aubagio and Lemtrada. This position will
support the tactical components of Commercial Payer Marketing and
Access (Health Plans, Pharmacy Benefit Managers and Specialty
Pharmacy Providers). This position will maintain a high level of
collaboration and integration with both brand teams, US Market
Access, Market Research, Training and other departments as
necessary. This role will have responsibility for developing
materials and tools for US Account Teams, both pre- and
post-launch, as well as pull-through tools and resources for the
field teams. The role will also ensure integration of payer
marketing insights across the MS Franchise and with stakeholders
through close collaboration with both the Professional and Consumer
Marketing teams. This position will be based in Cambridge, MA and
report to the Vice President, Payer and Channel Strategic
Marketing. The level of the position will be determined and will be
commensurate with the experience of the identified candidate.
Specific responsibilities include: - Developing promotional items
that integrate into & support the brand strategies, such as iPad
payer data & hard copy access support resources for offices - Field
training on Managed Care with support of Payer and Channel
leadership - Development of field-level data tools and analytics -
Acting as an Advisory Board Champion (logistics and coordination) -
Serving as a contact for Genzyme engagement with Payer Advocacy
organizations, associations & meetings (AMCP, NAMCP, PCMA, etc.) -
MS Center Support activities vs. community-based Neurologists (i.e.
focused resource development/partnerships with key groups) -
Promotional Review Board (PRB) champion - Implementing new provider
& patient support tactics, marketing programs and tools. -
Development and roll out of non-branded Managed Care customer
collateral - Providing analytical support around PMP and PATT
reports to capture trends around coverage, distribution, and OOP
costs Qualifications Basic Qualifications: - 3+ years Brand
Management experience in MS/biologics/neurology - Market Access
experience - BA, BS or equivalent required Preferred
Qualifications: - Strong understanding of and experience in brand
management - Understanding and experience in different access and
reimbursement models, including Part B, Part D and Medicaid -
Experience in marketing development of tools and tactics applicable
to Market Access - Strong sense of professionalism, accountability
and urgency for defined areas of responsibility - Ability to
communicate tactical direction and related concepts clearly, orally
and in writing, across internal and external audiences (e.g.,
sales, marketing, advocacy) - Strong project management
capabilities including time and events, scenario and contingency
planning, and the ability to ensure on-time and on-budget delivery
of outputs and deliverables - Ability to develop and implement
tactical executions that have high impact (e.g., marketing
materials, special programs, etc.) - Ability to work effectively
and efficiently with the medical/legal/regulatory submission and
approval process to ensure appropriate review and timely delivery
of materials - Capacity to engage effectively with agencies in
order to translate marketing objectives into actionable and
innovative strategies and solutions - Reliable and responsible
management of budgets and expenses - Strong tactical execution and
project management skills, including proven ability to manage
multiple projects and priorities - Proven ability to align internal
stakeholders and achieve results through collaboration
Qualifications Basic Qualifications: - 3+ years Brand Management
experience in MS/biologics/neurology - Market Access experience -
BA, BS or equivalent required Preferred Qualifications: - Strong
understanding of and experience in brand management - Understanding
and experience in different access and reimbursement models,
including Part B, Part D and Medicaid - Experience in marketing
development of tools and tactics applicable to Market Access -
Strong sense of professionalism, accountability and urgency for
defined areas of responsibility - Ability to communicate tactical
direction and related concepts clearly, orally and in writing,
across internal and external audiences (e.g., sales, marketing,
advocacy) - Strong project management capabilities including time
and events, scenario and contingency planning, and the ability to
ensure on-time and on-budget delivery of outputs and deliverables -
Ability to develop and implement tactical executions that have high
impact (e.g., marketing materials, special programs, etc.) -
Ability to work effectively and efficiently with the
medical/legal/regulatory submission and approval process to ensure
appropriate review and timely delivery of materials - Capacity to
engage effectively with agencies in order to translate marketing
objectives into actionable and innovative strategies and solutions
- Reliable and responsible management of budgets and expenses -
Strong tactical execution and project management skills, including
proven ability to manage multiple projects and priorities - Proven
ability to align internal stakeholders and achieve results through
collaboration Additional Information All your information will be
kept confidential according to EEO guidelines.
Direct Staffing Inc
Keywords: Direct Staffing Inc, Cambridge , Sr Mgr/Assoc Director Payer & Channel Marketing, Executive , Cambridge, Massachusetts
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