Senior Partner Marketing Manager

Company: edX Inc
Location: Cambridge
Posted on: April 5, 2021

Job Description:

You will be a critical member of the edX Enterprise marketing team tasked with developing and implementing a Member Partner Marketing strategy that will activate and inspire our university and industry partners. You will work with internal and external stakeholders to develop specific partner marketing plans and partner marketing toolkits. These plans and toolkits will drive partner awareness and the adoption of edX's strategic initiatives including new product lines (credentials), business strategies (e.g., subscription model), and content acquisition priorities.-- You will develop strong cross-functional relationships and work closely with Partner Success, Product, and Partnerships teams. This role reports to the Director of Enterprise Marketing. Your Team Reporting directly to the Director of Enterprise Marketing you will be joining a small, agile Enterprise marketing team of 3 including a Product Marketing Manager, an Enterprise Marketing Associate and a Manager of Enterprise Business Marketing (to be hired).-- You'll be part of a results oriented marketing team who thrives in a fast paced environment, supporting sales, strategic partnerships and products. You Will

• Develop and implement a communication strategy to improve partner awareness of the edX brand and key company initiatives.
• Create marketing plans to support and enable new member partnerships.
• Develop and maintain marketing toolkits to enable partner marketing efforts.
• Work closely with the Partner Success team to deliver quarterly partner business reviews, including the creation of reports, presentations, and key messages.
• Develop and implement partner enablement tools to drive mutual business value of partnerships.
• Create content and identify communications vehicles to support the efforts of the Partner Success and content acquisition teams
• Including messaging, presentations, newsletters, in-person and virtual events, and announcements.
• Define partner marketing KPIs and implement regular reporting and analysis to track success.
• Act as the main interface between the Partner Success and Marketing teams. You Have
  • Excellent written and verbal communication skills and presence.
  • A customer-focused mindset, innovative ideas, and a deep appreciation for edX's mission--
  • Passion for results, measurement, and optimization, with a capacity to relentlessly adjust as necessary to improve performance
  • Ability to think out of the box and test new, creative approaches and strategies
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • A track record of being highly collaborative
  • Excellence in building cross-functional relationships and alignment across diverse stakeholders-- Preferred--
    • 10+ years of marketing experience--
    • Client facing, product marketing or program management experience preferred
    • Knowledge of and experience working with Higher Education
    • International experience
    • Bilingual or Multilingual We understand that applying for a job can be intimidating. Applicants rarely meet every single job requirement, and we know there are many skills and backgrounds that will contribute to success in this role.-- That's why we provide new employees with:
      • Employee onboarding and training sessions
      • Personalized 30/60/90+ day plans
      • Individual quarterly and annual goals-- And much more to support you in your personal journey at edX! That said, if this role looks like a great next step for you, please apply--- even if you can't "check every box." We'd love to hear from you!-- edX is the education movement for restless learners. Together with our founding partners Harvard and MIT, we've brought together over 30 million learners, the majority of top-ranked universities in the world, and industry-leading companies onto one online learning platform that supports learners at every stage. And we're not stopping there-as a global nonprofit, we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Which resources or sites did you review that encouraged you to apply to edX? --*
        Will you now or in the future require employment visa sponsorship (e.g., H-1B sponsorship) * --*
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Keywords: edX Inc, Cambridge , Senior Partner Marketing Manager, Executive , Cambridge, Massachusetts