Associate Director, Multi-Channel Marketing Strategy & Operations

Company: Takeda Pharmaceuticals International GmbH
Location: Cambridge
Posted on: February 20, 2021

Job Description:

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Coronavirus (COVID-19), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at Takeda. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our colleagues will explain how these tools will be used during the recruitment process. Thank you. *Please be aware of an Identity Theft Scheme targeting individuals seeking jobs with Takeda and other employers. See below or here for more info. Associate Director, Multi-Channel Marketing Strategy & Operations Takeda fosters a collaborative and stimulating work environment filled with opportunity and the chance to make a difference in people's lives. It is a workplace driven by integrity, one of Takeda's long-held values that extends to both the patients we serve and our employees who develop and deliver medicines. Across our company, Takeda employees bring together diverse strengths that together create a stronger whole. As one of the world's leading biopharmaceutical companies, Takeda is committed to bringing Better Health and a Brighter future to people worldwide. We aspire to bring our leadership in translating science into life-changing medicines to the next level, in our core focus areas; oncology, gastroenterology, neuroscience, rare diseases, plasma-derived therapies, and vaccines. The Greater Boston Area is headquarters to many of our Global and US business units. We are a passionate team doing important work that impacts patients' lives. If you are driven to create better health and a brighter future, join us! Success What makes a successful member of our team? Check out the traits we're looking for and see if you have the right mix. Life at Takeda A Global Top Employer Recognized for our culture and way of working, we're one of only select companies to receive Top Global Employer -- status for 2020. Associate Director, Multi-Channel Marketing Strategy & Operations Job ID R0023792 Date posted 10/19/2020 Location Boston, Massachusetts Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as an Associate Director, Multi-Channel Marketing Strategy & Operations in our Cambridge, MA office. At Takeda, we share the belief that the speed of change will never be as slow as it is today. Innovative technologies continue to disrupt every sector of business - from transportation to banking, to everyday activities like buying a cup of coffee. Healthcare is no different, and with our efforts to transform our commercial model and build capabilities to keep pace with the speed of change, Takeda is uniquely positioned to participate in this disruption rather than simply react. POSITION OBJECTIVES: As an Associate Director, Multi-Channel Marketing Strategy & Operations working on the Multi-Channel Marketing team, you will be empowered to help shape and implement the strategic marketing vision for the Neuroscience commercial organization and will therefore lead the implementation of a commercial model focused on creating unique and truly delightful experiences for our customers. POSITION ACCOUNTABILITIES: In this role you will: Develop strong cross-functional collaboration with key internal and external stakeholders to enable the execution of promotional communications strategy and translate brand strategy into customer strategy and multichannel marketing plan . Lead a team comprised of internal and external cross functional colleagues in developing a roadmap, with a focus on delivering best in class experiences for our customers. Develop process for onboarding and sharing resources with our new team members during their development journey and for onboarding to MCM across the organization. Identify a set of consistent standards to be held constant throughout the MCM organization that enable the team to fully realize the benefit of a centralized function. Continually monitor the external environment to identify the next generation of Multichannel Capabilities and tools such as artificial intelligence and technology embedded within virtual assistants that will enable the organization to anticipate areas for pilot and investment. Partner with Commercial Analytics and Insights to improve data-driven decision making for evaluation of expected ROI of new tools / approaches. Manage complex, multi-year projects and design scalable technology solutions supporting multiple brands and digital and non-digital channels. Oversee evolution of technology capabilities and technology enablement. Oversee technical vendors management. Responsibility for budget management process and optimization across the entire budget for the MCM organization. Support and guide development of direct and indirect reports in marketing expertise, organizational awareness, exposure and career development. Be responsible for Marketing Operations, Marketing Analytics, Marketing Technology and Budget Management Partner with leadership to facilitate meetings within the MCM organization and develop our story to share with cross-functional colleagues and leadership. Lead the coordination of the MCM Business Reviews and Meetings calendar. Lead the coordination of the MCM Team training calendar. EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS: Extensive experience in digital strategy, digital platforms, design thinking, and marketing execution Understand CRM management, Veeva, and the interworkings between sales and marketing Look for new innovative ideas in the external environment that deliver exceptional experiences for customers Experience in distilling complex ideas to specific use cases that are simple, clear, actionable, and exciting Demonstrated ability to lead and influence without authority across a wide range of disciplines Required: Bachelor's Degree 7 years of experience with increasing responsibilities in sales, marketing or related commercial function Healthcare related experience or digital experience in consumer-packaged goods, financial services, digital agency, or other industries. 3 years of experience with digital, managing interactive and/or relationship marketing strategies Experience in building data-driven marketing organization Experience with Adobe or Salesforce Marketing Automation technology Understanding of the brand strategy development process Experience in distilling complex ideas to specific use cases that are simple, clear, actionable, and exciting Demonstrated ability to lead and influence without authority across a wide range of disciplines Budget ownership Strong communication and presentation skills Experience with conflict resolution 6 years of experience with digital, managing interactive and/or relationship marketing tactics Work experience outside the US Brand management/leadership experience Formal training/certification in design thinking PHYSICAL DEMANDS: Able to sit for long periods at a desk Able to read and review large quantities of printed material or online material TRAVEL REQUIREMENTS: Travel to internal and external meetings including overnights and weekends will be required, estimated up to 15% travel. WHAT TAKEDA CAN OFFER YOU: 401(k) with company match and Annual Retirement Contribution Plan Tuition reimbursement Company match of charitable contributions Health & Wellness programs including onsite flu shots and health screenings Generous time off for vacation and the option to purchase additional vacation days Check out where you could be
working if you apply. Job Seekers: Protect yourself against identity theft Please be aware there are instances of identity thieves posting Takeda-branded jobs and posing as employees to steal personal information. They visit job-related websites and invite candidates to online chats. During the chat, they press job seekers to provide bank account information and Social Security numbers. Copyright 1995-2019 Takeda Pharmaceutical Company Limited. All rights reserved.

Keywords: Takeda Pharmaceuticals International GmbH, Cambridge , Associate Director, Multi-Channel Marketing Strategy & Operations, Executive , Cambridge, Massachusetts