Associate Director, Digital Strategy & Execution

Company: bluebird bio
Location: Cambridge
Posted on: February 16, 2021

Job Description:

On January 11, 2021, we announced our intent to separate our severe genetic disease and oncology businesses into differentiated and independent publicly traded companies. We will retain focus on severe genetic disease (SGD) and will launch our oncology business ("Oncology Newco") as a new entity, with the completed transition expected by the end of 2021. ABOUT THE NEST At bluebird, only two things matter - patients and our people. When you join the nest, you're not just landing a new gig, you become a part of a flock that's soaring to new heights. We're 1100+ doers, thinkers and collaborators across the globe with a strong sense of our values and our purpose. Our innovation and sustainability are rooted in the diversity of our teams and results are achieved through cooperation and the incorporation of multiple points of view. This is personal and we approach every challenge with radical care. The time is now to rise up and recode the science, the systems, and the status quo. Sickle Cell Disease Brand & GeneHome Platform Digital Marketing Partner This position can be remote, but must be located in US Eastern or Central time zone. ABOUT THE FLOCK The Digital Experience flock is all about creating the best digital experiences for patients, their families, and their care teams. Whether it's collaborating closely with brand teams to develop digital strategy, or executing the digital strategy with our partners, we are driven by planning and executing high-impact digital and multi-channel programs to empower stakeholders with disease and product education. Come work with a passionate group of birds that loves rising to the challenge and thrives in a fast-paced, ever-changing, and evolving gene therapy landscape! HOW YOU'LL FLY As a Digital Marketing bird reporting to the Director, Digital Strategy & Execution you'll help to bring more patients their bluebird days by:

• Leading and designing digital marketing programs for the Sickle Cell Disease (SCD) brand team as well as The GeneHome platform.
• Developing strong relationships within bluebird bio as well as with external stakeholders and agencies.
• Driving execution of digital strategy and initiatives including Websites, SEO/SEM, Social, Email, and Digital Media while leading internal & external partners to execute digital programs on behalf of the brand
• Optimizing digital programs and performance by identifying actionable insights and efficiencies
• Collaborating with the SCD brand team to drive awareness and engagement of disease education resources, and prepare for launch activities
• Successfully amplifying bluebird bio's digital culture through close collaboration and cross-functional focus WHAT YOU'LL BRING You're the bird we're looking for if you:
  • Have 7+ years of digital marketing / multichannel marketing experience; must have experience in biotech/pharmaceutical industry supporting & partnering with a brand team
  • Are experienced in multichannel or omnichannel core tactics, technology, data, and understand how they work together
  • Are familiar with designing for customer experience as a priority
  • Have excellent project management, organizational, communication, and collaboration skills
  • Genuine curiosity, collaborative spirit, empathy, and pension for complex problem solving All our birds embrace the principles of the bluebird bio culture: b colorful, b cooperative, b yourself. bluebird bio is deeply committed to fostering an environment where diversity and inclusion are not only valued, but prioritized. We believe a diverse and inclusive community empowers us to act courageously, care deeply, and dream boldly to impact people in big ways. Diverse viewpoints bring diverse capabilities which strengthen our focus and fuel our growth. bluebird is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected characteristics. Will you now or in the future require bluebird bio to commence ("sponsor") an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? --*
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Keywords: bluebird bio, Cambridge , Associate Director, Digital Strategy & Execution, Executive , Cambridge, Massachusetts