CambridgeRecruiter Since 2001
the smart solution for Cambridge jobs

Associate Director, Digital Strategy & Execution

Company: bluebird bio
Location: Cambridge
Posted on: February 16, 2021

Job Description:

On January 11, 2021, we announced our intent to separate our severe genetic disease and oncology businesses into differentiated and independent publicly traded companies. We will retain focus on severe genetic disease (SGD) and will launch our oncology business ("Oncology Newco") as a new entity, with the completed transition expected by the end of 2021. ABOUT THE NEST At bluebird, only two things matter - patients and our people. When you join the nest, you're not just landing a new gig, you become a part of a flock that's soaring to new heights. We're 1100+ doers, thinkers and collaborators across the globe with a strong sense of our values and our purpose. Our innovation and sustainability are rooted in the diversity of our teams and results are achieved through cooperation and the incorporation of multiple points of view. This is personal and we approach every challenge with radical care. The time is now to rise up and recode the science, the systems, and the status quo. Sickle Cell Disease Brand & GeneHome Platform Digital Marketing Partner This position can be remote, but must be located in US Eastern or Central time zone. ABOUT THE FLOCK The Digital Experience flock is all about creating the best digital experiences for patients, their families, and their care teams. Whether it's collaborating closely with brand teams to develop digital strategy, or executing the digital strategy with our partners, we are driven by planning and executing high-impact digital and multi-channel programs to empower stakeholders with disease and product education. Come work with a passionate group of birds that loves rising to the challenge and thrives in a fast-paced, ever-changing, and evolving gene therapy landscape! HOW YOU'LL FLY As a Digital Marketing bird reporting to the Director, Digital Strategy & Execution you'll help to bring more patients their bluebird days by:

  • Leading and designing digital marketing programs for the Sickle Cell Disease (SCD) brand team as well as The GeneHome platform.
  • Developing strong relationships within bluebird bio as well as with external stakeholders and agencies.
  • Driving execution of digital strategy and initiatives including Websites, SEO/SEM, Social, Email, and Digital Media while leading internal & external partners to execute digital programs on behalf of the brand
  • Optimizing digital programs and performance by identifying actionable insights and efficiencies
  • Collaborating with the SCD brand team to drive awareness and engagement of disease education resources, and prepare for launch activities
  • Successfully amplifying bluebird bio's digital culture through close collaboration and cross-functional focus WHAT YOU'LL BRING You're the bird we're looking for if you:
    • Have 7+ years of digital marketing / multichannel marketing experience; must have experience in biotech/pharmaceutical industry supporting & partnering with a brand team
    • Are experienced in multichannel or omnichannel core tactics, technology, data, and understand how they work together
    • Are familiar with designing for customer experience as a priority
    • Have excellent project management, organizational, communication, and collaboration skills
    • Genuine curiosity, collaborative spirit, empathy, and pension for complex problem solving All our birds embrace the principles of the bluebird bio culture: b colorful, b cooperative, b yourself. bluebird bio is deeply committed to fostering an environment where diversity and inclusion are not only valued, but prioritized. We believe a diverse and inclusive community empowers us to act courageously, care deeply, and dream boldly to impact people in big ways. Diverse viewpoints bring diverse capabilities which strengthen our focus and fuel our growth. bluebird is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected characteristics. Will you now or in the future require bluebird bio to commence ("sponsor") an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? --*
      Point of Data Transfer - GDPR --*
      Your privacy is important to us. bluebird bio, Inc. will use the information provided on this form to evaluate you for the position you are applying for and stay in contact with you for recruiting and hiring purposes. Please take a moment to read the Data Privacy Consent --located here and provide consent to the collection, processing, and notification of your rights regarding your personal information below. For more general information on how we will use, store, and protect the personal information provided through this form and on the website, please read our privacy policy located--here .Read the Data Privacy Consent and select "I accept" to agree to the collection and processing of your personal information. U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at bluebird bio are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: bluebird bio, Cambridge , Associate Director, Digital Strategy & Execution, Executive , Cambridge, Massachusetts

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Senior Manager, Quality Control Bioanalytical
Description: Company Overview br br CRISPR Therapeutics is a leading gene editing company focused on developing transformative gene-based medicines for serious diseases using its proprietary CRISPR/Cas9 platform. (more...)
Company: CRISPR Therapeutics
Location: Framingham
Posted on: 02/26/2021

Project Manager
Description: RESPONSIBILITIES:Kforce's East Hartford, CT based client is looking for a Project Manager on contract basis.Key Tasks: Provide a consistent reporting cadence on project activities Managing changes on (more...)
Company: Kforce Technology Staffing
Location: East Hartford
Posted on: 02/26/2021

Director of Rehab - Clinical (DOR)
Description: FULL TIME POSITION br Genesis Rehab Services is a leading provider of Physical, Occupational, Speech and Respiratory Therapy for older adults in skilled nursing facilities, independent and assisted (more...)
Company: Genesis Rehab Services
Location: Peabody
Posted on: 02/26/2021


Medical Director- Pharmacovigilance - GI
Description: By clicking the -Apply- button, I understand that my employment application process with Takeda will commence and that I agree with Takeda's , and .Job DescriptionAre you looking for a patient-focused (more...)
Company: Biolife Plasma Services
Location: Peabody
Posted on: 02/26/2021

Director of Marketing
Description: Job DescriptionMethuen, MA Description: As a recipient of the Raytheon Integrated Defense Systems 5 Star Supplier Excellence Award and a winner of Lockheed Martin's top performing supplier, kSARIA Corporation (more...)
Company: ksaria corporation
Location: Methuen
Posted on: 02/26/2021

Program Manager
Description: RESPONSIBILITIES:Kforce's East Hartford, CT based client is looking for a Program Manager on a contract basis.Duties: Create and manage long term goals Manage vendor relationships, SOW, and vendor budgets (more...)
Company: Kforce Technology Staffing
Location: East Hartford
Posted on: 02/26/2021

Domino's General Manager in Training - Portland - Earn btw $15 - $18 per hour FIRST YEAR (3001)
Description: ABOUT THE JOB You were born to be the boss. We know. You get up in the morning and you make sure everyone else in the house is doing what they need to do. Then you go to work and you make sure that everyone (more...)
Company: Domino's
Location: Portland
Posted on: 02/26/2021

Associate, Business Control & Risk Management
Description: Associate, Business Control Risk Management---2100357-Description-Santander's Commercial Banking Division is an active provider of capital, treasury management and risk management solutions to thousands (more...)
Company: Santander Holdings USA Inc
Location: Clayville
Posted on: 02/26/2021

Associate, Business Control & Risk Management
Description: Associate, Business Control Risk Management---2004376-Description-Santander's Commercial Banking Division is an active provider of capital, treasury management and risk management solutions to thousands (more...)
Company: Santander Holdings USA Inc
Location: Ipswich
Posted on: 02/26/2021

Sales and Marketing Manager
Description: Classification: Exempt Type: Full-time Reports to: President Date: February, 2021 Location: Lawrence, MA Title: Sales and Marketing Manager The Manager, Sales and Marketing is responsible for developing (more...)
Company: Silverio Insurance Agency
Location: Lawrence
Posted on: 02/26/2021

Log In or Create An Account

Get the latest Massachusetts jobs by following @recnetMA on Twitter!

Cambridge RSS job feeds