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Director, Advertising and Media Partners

Company: Novartis Group
Location: Cambridge
Posted on: November 19, 2020

Job Description:

Director, Advertising and Media Partners Job Description 2020 is an exciting year for Novartis as we accelerate our growth in the digital space! As the Director, Advertising & Media Partnerships you will be responsible for the overall development and management of the digital marketing and media partnership strategy for Newsroom priority campaigns. You will work with their team as well as with outside agencies and partners to ensure the delivery of a full menu of high-quality, paid social and digital campaigns on our owned channels, through media partnerships, and programmatic ad buys that target our priority audiences. Champion of the development of standard operating procedures for the department, sophistication of advertising for impact, and builds benchmarks of what good looks like. Your responsibilities include, but are not limited to: ? Find opportunities to engage a multichannel media planning approach for our priority campaigns? Develop procedures, purchase guidelines and approval processes for all media buys/partnerships? Develop priority campaign targeting strategies based on extrapolating and translating audience insights and analysis into thoughtful and effective action plans? Identify and develop key performance indicators (KPIs) that clearly and measurably connect metrics to overall campaign objectives in the context of paid? Identify and maintain the relationship with both agencies and our partners who can help us execute our media plans? Collaborate with Newsroom, senior communications leaders, and other business leads to share insights and analytics that guide future media buys and deliver successfully on priority campaigns and reaching target audiences EEO Statement The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. What you will bring to this role: ? Undergraduate degree required ? Minimum of 8 years demonstrated ability in advertising with deep knowledge and experience in digital marketing, with specific focus on promotional strategies and tactics that impact brand reputation? Ability to hire, develop, and empower team to perform at the highest level? Understanding of how paid/promotional product and tactics work across different social media platforms with specific objectives in mind (audience growth, conversion, engagement, brand awareness)? Understands attribution, causation, and incremental lift of campaigns and articulate to digital, editorial, and creative teams? Strong analytical skills; ability to analyze raw data, draw insights, develop impactful recommendationsPosition will Commensurate according to experienceWe believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you are given opportunities to explore the power of digital and data, where you are empowered to risk failure by taking smart risks, and where you?re surrounded by people who share your determination to tackle the world?s toughest medical challenges.--Join us and help us reimagine medicine.

Keywords: Novartis Group, Cambridge , Director, Advertising and Media Partners, Executive , Cambridge, Massachusetts

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