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Graphic Designer

Company: EF Go Ahead Tours
Location: Cambridge
Posted on: June 19, 2022

Job Description:

We are the in-house creative group for EF Go Ahead Tours. You can check out some of our work at efgoaheadtours.com, instagram.com/goaheadtours/ and youtube.com/goaheadtours. Sit next to and partner directly with our marketing and technology partners (well now we just zoom), so that we can keep things nimble and eliminate the bureaucracy (we strive to make great work and get it out there for people to experience---instead of having like 47 meetings about the work before it can go live). Can make anything the business needs and create whatever we can dream up, all in-house.The person in this role would work on one part or a mix of the following:

  • At least half of our work as a team is directly connected to our multi-channel integrated promos. The largest of which is our month-long Black Friday Sale that cuts across every part of the team and the business.
  • 15%-ish centers around our content marketing efforts. Some of which can be seen here: https://www.goaheadtours.com/travel-blog as well as throughout our social channels. (tons of opportunity here!)
  • Another 20% is made up of tactical "blocking and tackling" production work. (eg. tour updates, refreshing partnership content, updating group travel PDFs, etc).
  • In addition, we also support some of our larger staff meetings and events with things like swag, presentation decks, event branding, etc. Honestly, this work is a ton of fun and gives us some interesting opportunities to push some boundaries and play with the brand a bit.
  • The last bit of our work is around our awareness, earned media and brand activation efforts. At this point it's a fairly small percentage of our day-to-day (maybe 5%) but it has some of the largest potential and opportunity moving forward and will only grow in 2022 (and beyond).

Keywords: EF Go Ahead Tours, Cambridge , Graphic Designer, Design, Graphic Design & CAD , Cambridge, Massachusetts

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