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Digital Marketing Specialist - Hybrid

Company: Talentburst Inc.
Location: Cambridge
Posted on: May 15, 2024

Job Description:

Digital Marketing SpecialistCambridge, MA 021383+ MonthsHybridWorking under the direction of a client manager, assisting with and coordinate digital marketing and advertising campaigns. Work with Client managers to identify marketing goals, audiences, and messaging. Research and recommend available markets and channels. Assist with the development of digital marketing plans and related deliverables. Produce digital marketing copy and content as needed. Coordinate production of non-digital aspects of marketing campaigns. Review deliverables from ad agencies contracted by Client, third party designers or other creatives for acceptability relative to Client's requirements, expectations, and brand standards. Solid knowledge and on the job experience with paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising. Solid knowledge and on the job experience with paid search, search engine optimization and web analytics.May use web analytics to prepare regular reporting and analysis (trends, key metrics, results) for digital campaigns. May serve as subject matter expert on digital advertising efforts, digital marketing product capabilities and digital media trends.Will liaise with and represent Client's interests, needs and requirements with publishers, advertising agencies, suppliers, and creative resources to ensure successful project execution.Will conduct periodic audits of invoices, budgets, and media plans to optimize Client's media investment.Required technical skills:Intermediate or better proficiency in typical Microsoft Office products.Basic knowledge of HTML, CSS and Photoshop as well as web analytics.Additional skills with products like Salesforce CRM may be helpful.#TB_ENby Jobble

Keywords: Talentburst Inc., Cambridge , Digital Marketing Specialist - Hybrid, Advertising , Cambridge, Massachusetts

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