Paid Social Marketing Manager
Company: Chewy
Location: Boston
Posted on: April 28, 2024
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Job Description:
Our Opportunity:
Chewy is seeking a highly motivated, goal oriented and analytical
Paid Social Marketing Manager to join our exciting and fast paced
company in Boston (MA), Seattle (WA), or Plantation (FL).
As a Paid Social Marketing Manager you will be responsible for
creating, managing and optimizing paid social campaigns across
multiple social platforms. You will analyze performance, run
diagnostics, draft analyses, run experiments, optimize existing
campaigns, build new ones, develop creative strategy, and brief the
creative requirement.
You will prioritize the most scalable opportunities and through
testing and iteration, accelerate customer awareness, and with
innovative upper, mid, and lower funnel campaigns. You must learn
quickly, move fast, quickly run, analyze experiments, and make
decisions prioritized by business impact. You will need the right
balance of marketing and technology experience, as well as business
judgment and technical aptitude.
What You'll Do:
Own project work and support key projects owned by team members
across the Boston (MA), Seattle (WA), and Plantation (FL) offices
for driving the full funnel campaigns across Meta, Youtube, TikTok
etc.
Build campaigns from the ground up, including keyword research,
competitive analysis, and ad copy generation and
experimentation.
Monitor campaign performance, perform deep dive analysis, and flag
opportunities to grow or optimize performance across search
marketing tactics.
Keep our paid social campaigns up to date with the latest and
greatest information from the site, from our internal partners, and
industry trends/insights.
Test and optimize upper, mid and lower funnel budgets, campaign
structures, objective, and creatives.
Constantly analyze, experiment, and iterate to improve performance
and uncover new opportunities.
Build new relationships and work in parallel with other disciplines
at the company.
What You'll Need:
Bachelor's degree or higher in marketing, digital marketing or a
related discipline
4+ years of experience in paid social campaign management across
upper, mid and lower funnel campaigns, preferably ecommerce or
similar industries.
Understanding of Meta platform, different optimization, new feature
launches.
Experience with always on test and learn model on paid social
media.
Experience with analytics platforms, working with large dataset to
gain insights and make confident recommendations.
Intermediate experience in Microsoft Excel
Strong communication mathematical, and analytical skills (written
and verbal)
Experience with A/B and multivariate testing and specific actions
taken as a result.
Ability to effectively work together with marketers, product
managers and engineers alike.
A tenacious attitude for learning and taking on new challenges, and
entrepreneurial / self-starting mentality
Demonstrable organizational skills, and ability to work
independently with a backlog of projects and tasks
Flexibility for periodic travel
Chewy is committed to equal opportunity. We value and embrace
diversity and inclusion of all Team Members. If you have a
disability under the Americans with Disabilities Act or similar
law, and you need an accommodation during the application process
or to perform these job requirements, or if you need a religious
accommodation, please contact CAAR@chewy.com .
Chewy is committed to equal opportunity. We value and embrace
diversity and inclusion of all Team Members. If you have a
disability under the Americans with Disabilities Act or similar
law, and you need an accommodation during the application process
or to perform these job requirements, or if you need a religious
accommodation, please contact CAAR@chewy.com .
If you have a question regarding your application, please contact
HR@chewy.com .
To access Chewy's Customer Privacy Policy, please click here
(https://www.chewy.com/app/content/privacy) . To access Chewy's
California CPRA Job Applicant Privacy Policy, please click here
(https://chewyinc.phenompro.com/us/en/privacy-policy) .
Keywords: Chewy, Cambridge , Paid Social Marketing Manager, Advertising , Boston, Massachusetts
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