CambridgeRecruiter Since 2001
the smart solution for Cambridge jobs

Demand Gen & Digital Marketing (Snr) Manager

Company: Scratch Marketing + Media
Location: Cambridge
Posted on: July 31, 2022

Job Description:

Who We Are:We are a fast-paced, integrated Marketing + Digital + Content + Web Dev + PR agency working exclusively with clients in B2B technology, digital media and innovative products and services.At the core of it, we are a growth advisor and nimble execution partner to B2B tech companies of all sizes. We help our clients shape strategy and achieve accelerated growth, by leveraging

  • Strategic Marketing, Market Analyses, Positioning and Messaging
  • Brand / Digital Authority
  • Integrated, Cross-Channel Demand Gen Campaigns
  • Account-Based Marketing (ABM)
  • Content Marketing, including full production of various marketing assets
  • Sales + Channel Enablement ProgramsJob description: Working with the senior leaders within the agency and the rest of the marketing and other agency teams the Demand Gen & Digital Marketing Manager
    • conceives go-to-market initiatives, and scopes, plans, develops and executes ongoing marketing campaigns.
    • works on several client projects at a time and properly prioritizes the work to drive optimal results for our clients.
    • manages projects to client expectations, maintains day-to-day client relationships, and directs the work of more junior team members.Responsibilities / Types of Projects (this is what we do in a typical day):Research and Strategy
      • Conduct competitive, channel and media research to formulate digital and demand gen strategies and recommendations
      • Develop and execute go-to-market strategies to create growth - across channels, verticals, segments
      • Work with Content and Design teams to strategize and produce campaign-focused marketing content and collateral in various formats and mediaMarketing Campaigns:
        • Develop, execute and report on lead generation campaigns across channels: organic and paid search and social, content syndication, list acquisition, email marketing, lead nurturing campaigns, affiliate and partner marketing as well as Account-Based Marketing (ABM) campaigns
        • Optimize and manage campaigns to target personas, segments, across the buyers' journey and drive MQLs and sales pipeline.
        • Recommend website improvements to support demand generation plans. Optimize web experience through analytics and A/B testing.
        • Assist clients with marketing operations challenges - marketing automation tools, systems, analytics and reporting
        • Measure and optimize acquisition and conversion across the funnelReporting and Account Management
          • Report periodically to clients on status of projects and work activities
          • Build client relationships and work tirelessly to achieve results for clients Requirements:
            • Minimum of 4-5 years of B2B technology marketing experience is mandatory (candidates not meeting this requirement will not be reviewed)
            • Ability to present ideas, concepts and programs, at a senior level, both internally and externally
            • Client relationship building skills
            • A passion for constant learning and deepening understanding of industries and technologies
            • Ability to incorporate direction from multiple sources, and handle feedback
            • Great interpersonal skills: can work effectively in a team environment and maintain composure and quality of work while under deadline.
            • Strong background in digital marketing tools and systems - from Google Analytics, Google AdWords to marketing automation systems /SFDC, and various other tools across the marketing technology stack
            • Analytical and data-driven
            • Sense of humor is mandatory (we are of course kidding)The position requires a highly-organized individual with strong attention to detail and proven experience taking ownership of and managing multiple projects. The ideal candidate will have excellent time management skills. This person will demonstrate a track record of strategic thinking and an understanding of B2B technology marketing.

Keywords: Scratch Marketing + Media, Cambridge , Demand Gen & Digital Marketing (Snr) Manager, Advertising , Cambridge, Massachusetts

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Massachusetts jobs by following @recnetMA on Twitter!

Cambridge RSS job feeds