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Demand Gen & Digital Marketing (Snr) Manager

Company: Scratch Marketing + Media
Location: Cambridge
Posted on: July 31, 2022

Job Description:

Who We Are:We are a fast-paced, integrated Marketing + Digital + Content + Web Dev + PR agency working exclusively with clients in B2B technology, digital media and innovative products and services.At the core of it, we are a growth advisor and nimble execution partner to B2B tech companies of all sizes. We help our clients shape strategy and achieve accelerated growth, by leveraging

  • Strategic Marketing, Market Analyses, Positioning and Messaging
  • Brand / Digital Authority
  • Integrated, Cross-Channel Demand Gen Campaigns
  • Account-Based Marketing (ABM)
  • Content Marketing, including full production of various marketing assets
  • Sales + Channel Enablement ProgramsJob description: Working with the senior leaders within the agency and the rest of the marketing and other agency teams the Demand Gen & Digital Marketing Manager
    • conceives go-to-market initiatives, and scopes, plans, develops and executes ongoing marketing campaigns.
    • works on several client projects at a time and properly prioritizes the work to drive optimal results for our clients.
    • manages projects to client expectations, maintains day-to-day client relationships, and directs the work of more junior team members.Responsibilities / Types of Projects (this is what we do in a typical day):Research and Strategy
      • Conduct competitive, channel and media research to formulate digital and demand gen strategies and recommendations
      • Develop and execute go-to-market strategies to create growth - across channels, verticals, segments
      • Work with Content and Design teams to strategize and produce campaign-focused marketing content and collateral in various formats and mediaMarketing Campaigns:
        • Develop, execute and report on lead generation campaigns across channels: organic and paid search and social, content syndication, list acquisition, email marketing, lead nurturing campaigns, affiliate and partner marketing as well as Account-Based Marketing (ABM) campaigns
        • Optimize and manage campaigns to target personas, segments, across the buyers' journey and drive MQLs and sales pipeline.
        • Recommend website improvements to support demand generation plans. Optimize web experience through analytics and A/B testing.
        • Assist clients with marketing operations challenges - marketing automation tools, systems, analytics and reporting
        • Measure and optimize acquisition and conversion across the funnelReporting and Account Management
          • Report periodically to clients on status of projects and work activities
          • Build client relationships and work tirelessly to achieve results for clients Requirements:
            • Minimum of 4-5 years of B2B technology marketing experience is mandatory (candidates not meeting this requirement will not be reviewed)
            • Ability to present ideas, concepts and programs, at a senior level, both internally and externally
            • Client relationship building skills
            • A passion for constant learning and deepening understanding of industries and technologies
            • Ability to incorporate direction from multiple sources, and handle feedback
            • Great interpersonal skills: can work effectively in a team environment and maintain composure and quality of work while under deadline.
            • Strong background in digital marketing tools and systems - from Google Analytics, Google AdWords to marketing automation systems /SFDC, and various other tools across the marketing technology stack
            • Analytical and data-driven
            • Sense of humor is mandatory (we are of course kidding)The position requires a highly-organized individual with strong attention to detail and proven experience taking ownership of and managing multiple projects. The ideal candidate will have excellent time management skills. This person will demonstrate a track record of strategic thinking and an understanding of B2B technology marketing.

Keywords: Scratch Marketing + Media, Cambridge , Demand Gen & Digital Marketing (Snr) Manager, Advertising , Cambridge, Massachusetts

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