Marketing Manager

Company: LexisNexis Risk Solutions
Location: Cambridge
Posted on: June 24, 2022

Job Description:

We seek a dynamic and forward-looking marketing professional with an appetite for innovation. (flexible working arrangements) Work with a group of people passionate about the impact science can have in our world and be an active player in helping inspire future directions in research by nurturing and supporting scholars and practitioners in all scientific disciplines. This is an exciting new opportunity to join the one of our Premium Brand's groups. You will be responsible for developing creative marketing strategies with a focus on segmentation, precision targeting, and innovative personalized marketing to bring the best science to the most appropriate audiences. In this high-profile position, you will need to work with a broad range of stakeholders within our business unit and the wider organization, as well as external partners, such as our marketing agency and freelancers. You will have the opportunity to contribute to the overall digital marketing strategy, with a focus on engagement of our core audiences, customer journey mapping, lead nurturing / conversion, personalized communication, combined with a continuous test and learn approach, informed by data and analytics. Your responsibilities will include: developing and executing innovative marketing strategies creating methodologies for identifying compelling value stories segmentation strategies to identify authors in high growth segments partnering with data analysts to devise targeting strategies, and optimize based on a methodology of test, learn, and change develop personalized communications, tailored to customer preferences and behaviors leverage marketing automation technology to find creative ways to engage and nurture authors on the submission journey partner with external brand agency to develop visually dynamic creative and messaging which is consistent with the Cell Press brand identity establish KPIs aligned to business goals, use marketing analytics to measure effectiveness and track progress, pivoting when necessary based on insights from behavioral data develop and effectively manage budget drive strong internal communication, both to report on progress against target, and also showcase examples of innovation be the project lead, and ensure alignment and buy in from the team on a regular basis partner with colleagues in marketing, media & comms, and digital product, as well as colleagues in the China marketing team represent the business unit in developing new ideas and new ways of working as part of wider company projects. Qualified candidate is expected to have: a University degree or equivalent (business management, marketing or science communications) 4+ years of relevant marketing experience, preferably in the STM industry interest and curiosity about science and innovation experience with marketing automation, lead acquisition, nurturing, and scoring would be a huge plus creativity and drive to devise and execute new approaches an aptitude for managing projects and achieving broad stakeholder buy-in proven marketing and/or product management skills excellent communication and presentation skills. good analytical skills. experience working in matrix organizations involving marketing activities and/or customer marketing a collaborative and solution-oriented mindset strong interpersonal and networking skills We welcome you to a truly global, dynamic and challenging environment offering great opportunities to develop yourself. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com. ----------------------------------------------------------------------- Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120. Please read our Candidate Privacy Policy

Keywords: LexisNexis Risk Solutions, Cambridge , Marketing Manager, Advertising , Cambridge, Massachusetts