Marketing Manager
Company: LexisNexis Risk Solutions
Location: Cambridge
Posted on: June 24, 2022
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Job Description:
We seek a dynamic and forward-looking marketing professional
with an appetite for innovation. (flexible working arrangements)
Work with a group of people passionate about the impact science can
have in our world and be an active player in helping inspire future
directions in research by nurturing and supporting scholars and
practitioners in all scientific disciplines. This is an exciting
new opportunity to join the one of our Premium Brand's groups. You
will be responsible for developing creative marketing strategies
with a focus on segmentation, precision targeting, and innovative
personalized marketing to bring the best science to the most
appropriate audiences. In this high-profile position, you will need
to work with a broad range of stakeholders within our business unit
and the wider organization, as well as external partners, such as
our marketing agency and freelancers. You will have the opportunity
to contribute to the overall digital marketing strategy, with a
focus on engagement of our core audiences, customer journey
mapping, lead nurturing / conversion, personalized communication,
combined with a continuous test and learn approach, informed by
data and analytics. Your responsibilities will include: developing
and executing innovative marketing strategies creating
methodologies for identifying compelling value stories segmentation
strategies to identify authors in high growth segments partnering
with data analysts to devise targeting strategies, and optimize
based on a methodology of test, learn, and change develop
personalized communications, tailored to customer preferences and
behaviors leverage marketing automation technology to find creative
ways to engage and nurture authors on the submission journey
partner with external brand agency to develop visually dynamic
creative and messaging which is consistent with the Cell Press
brand identity establish KPIs aligned to business goals, use
marketing analytics to measure effectiveness and track progress,
pivoting when necessary based on insights from behavioral data
develop and effectively manage budget drive strong internal
communication, both to report on progress against target, and also
showcase examples of innovation be the project lead, and ensure
alignment and buy in from the team on a regular basis partner with
colleagues in marketing, media & comms, and digital product, as
well as colleagues in the China marketing team represent the
business unit in developing new ideas and new ways of working as
part of wider company projects. Qualified candidate is expected to
have: a University degree or equivalent (business management,
marketing or science communications) 4+ years of relevant marketing
experience, preferably in the STM industry interest and curiosity
about science and innovation experience with marketing automation,
lead acquisition, nurturing, and scoring would be a huge plus
creativity and drive to devise and execute new approaches an
aptitude for managing projects and achieving broad stakeholder
buy-in proven marketing and/or product management skills excellent
communication and presentation skills. good analytical skills.
experience working in matrix organizations involving marketing
activities and/or customer marketing a collaborative and
solution-oriented mindset strong interpersonal and networking
skills We welcome you to a truly global, dynamic and challenging
environment offering great opportunities to develop yourself.
Elsevier is an equal opportunity employer: qualified applicants are
considered for and treated during employment without regard to
race, color, creed, religion, sex, national origin, citizenship
status, disability status, protected veteran status, age, marital
status, sexual orientation, gender identity, genetic information,
or any other characteristic protected by law. If a qualified
individual with a disability or disabled veteran needs a reasonable
accommodation to use or access our online system, that individual
should please contact 1.877.734.1938 or accommodations@relx.com.
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Elsevier is an equal opportunity employer: qualified applicants are
considered for and treated during employment without regard to
race, color, creed, religion, sex, national origin, citizenship
status, disability status, protected veteran status, age, marital
status, sexual orientation, gender identity, genetic information,
or any other characteristic protected by law. If a qualified
individual with a disability or disabled veteran needs a reasonable
accommodation to use or access our online system, that individual
should please contact accommodations@relx.com or if you are based
in the US you may also contact us on 1.855.833.5120. Please read
our Candidate Privacy Policy
Keywords: LexisNexis Risk Solutions, Cambridge , Marketing Manager, Advertising , Cambridge, Massachusetts
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