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Marketing Manager

Company: Forrester Research
Location: Cambridge
Posted on: May 14, 2022

Job Description:

Job Description
Our job is to be bold at work.
It starts with an insatiable curiosity about clients, colleagues, and the future. At Forrester, we believe curiosity powers progress. Forresterites brings a diversity of opinions and the courage of their convictions to collaborate on the ideas and initiatives that change the course of business. As a trusted advisor to the most influential companies in the world, we live at the nexus of what's next.
About This Role:
FeedbackNow by Forrester is looking for a Marketing Manager to help us deliver excellent content and guide our customers in every journey. You will map a plan for success and work with key stakeholders, including FBN management, US and international sales teams, and marketing, to drive improved results across our go-to-market process.
Job Description:

  • Research the needs of our clients, prospects, and end-use customers. Develop expert understanding of the FBN customer journey for multiple verticals and regions, and map it to key activities.
  • Develop a product marketing support plan that includes prioritizing and recommending the highest-impact activities.
  • Effectively communicate FeedbackNow's value proposition through meaningful, differentiated stories per industry. Develop concise, compelling messaging that emphasizes business value and differentiation.
  • Work with partners and one's own expertise in developing compelling marketing content (messaging, collateral, case studies, demos, and more).
  • Provide marketing support across physical (conferences and events) and digital marketing channels.
  • Drive demand generation across digital marketing channels.
  • Localize marketing efforts to international markets.
  • Use quantitative and qualitative methods to track efforts that lead to measurable outcomes.

    Job Requirements:

    • A bachelor's degree or higher.
    • Five years of B2B marketing experience, preferably in SaaS or services.
    • Experience working in or supporting sales and services delivery teams.
    • Superior written and verbal communication skills; a range of audiences and formats.
    • A driven, entrepreneurial advocate for performance improvements; the ability to adapt and thrive amid juggling conflicting priorities.

      Explore #ForresterLife on:
      FLSA Status:
      Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

Keywords: Forrester Research, Cambridge , Marketing Manager, Advertising , Cambridge, Massachusetts

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