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Director Of Brand Marketing

Company: Culture Pop Soda
Location: Cambridge
Posted on: May 13, 2022

Job Description:

Culture Pop is one of the fastest growing brands in the beverage industry. We are reinventing carbonated soft drinks Culture Pop Soda combines organic juices and organic spices with live probiotics to create a delicious, refreshing, 'fun'ctional soda. We have a delicious variety of familiar flavors, with interesting twists that are slightly sweet and subtly spiced. The company is experiencing rapid growth and is seeking a talented brand leader for our marketing team This is an opportunity to join an innovative, passionate, collaborative and fun group of talented people who are changing the beverage industry The Director of Brand Marketing will report directly to the CEO/Founder. As the visionary and champion of our amazing product, you will lead the marketing team in achieving our goal of building the next great brand. The job will require leadership in developing Brand Experience, Brand Management, assisting with Creative, leading strategy for Shopper Marketing, and Innovation. We are an emerging, exciting and dynamic company that is comprised of team members who roll up their sleeves and find ways to get the job done. While you will be working with and managing some agencies, the ideal candidate will want to actively dig in and find new ways to become a marketing leader in our industry. Responsibilities Direct brand partnerships and collaborations Build marketing strategy for successful brand partnerships Lead integrated campaign planning across channels and regions, and drive campaign innovation and execution Guide collaboration strategy with a directive point of view Lead marketing strategy and campaign planning Develop strategy for integrated marketing to enhance customer acquisition and engagement to achieve revenue goals Oversee integrated product marketing, brand marketing, brand partnerships and operations team to ensure strong planning, execution and operational excellence Create playbooks for campaigns and regional scaling Develop key messages, strategies, and techniques to maximize campaign results Collaborate across marketing channels (e.g. social, digital marketing, PR) and sales channels to ensure cohesive campaign execution Evaluate post-campaign insights on launch performance and future opportunities Partner with the sales team to execute marketing programs at retail, with many programs being targeted for either key and/or selected accounts Partner with the Sales Team to make sure that key omni-channel and shopper marketing programs are implemented and executed Lead annual brand and product strategies Design and implement brand strategy with a strategic approach to the marketing calendar Drive brand partnerships and collaboration strategy, ensuring distinctive brand positioning Analyze data to determine impact of strategies and make relevant adjustments to tactics to drive real-time optimization, oversee creation of processes for data-driven workflows. Partner closely with sales and supply chain team to ensure consistent and cohesive interpretation of brand and product strategies. Direct marketing operations Lead marketing team in ensuring efficient management of marketing projects and programs Manage marketing budget effectively, enhancing return on investment Identify areas for process improvement or enhanced efficiency in alignment with our value of simplicity Job Requirements Bachelor's degree and 5 years of consumer marketing experience in CPG, preferably with food and beverage brand Proven experience at a leadership level in Brand Marketing Experience leading integrated marketing strategy, creating campaigns Experience influencing and driving results in a multi-channel environment Experience working with external agency partners Demonstrated experience leading Brand Strategy, Media, Digital/Ecommerce, social media, Creative development, Customer Acquisition and Retention, Shopper Marketing, Retail Marketing Must be located in the Greater Boston Area and able to commute to Cambridge, MA Must be willing to creatively work with a budget that will start ---relatively--- small and grow with our company and brand Knowledge, Skills & Abilities We are looking for a great person with strong leadership and communications skills Ability to interpret data, social analytics, consumer insights, to incorporate into content strategies Strong knowledge of best practices and trends in integrated marketing. Proven ability to synthesize information and clearly articulate an informed path forward. Dedicated to meeting the expectations and requirements of internal and external customers, acts with customers & consumers in mind. Comfort working in a cross-functional environment and drives a collaborative culture. Exceptional oral and written communication skills.

Keywords: Culture Pop Soda, Cambridge , Director Of Brand Marketing, Advertising , Cambridge, Massachusetts

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