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Director HCP Marketing Dupixent U.S. - Atopic Dermatitis

Company: Sanofi
Location: Cambridge
Posted on: May 13, 2022

Job Description:

Reports to the Senior Director of HCP Marketing, Atopic Dermatitis. The Director/Associate Director of HCP Marketing, Atopic Dermatitis is responsible for the development of integrated marketing and educational strategies, as well as tactics to support best-in-class execution and brand growth.A key responsibility will be to develop and support the short-term and long-term marketing and educational strategies, programs, and tactics associated with marketing DUPIXENT in the US. This individual will also work closely with cross functional teams responsible for implementing initiatives for HCPs, payers, consumers, and other key stakeholders. This position will have direct interface with national thought leaders, Global Marketing, R&D, Alliance Partners, Market Research, Field Medical, Field Sales, Regulatory, Medical Affairs, Market Access, Product Communications, and agency partners.Specific Responsibilities Include:

  • Translating science into impactful marketing and educational strategies/tactics
  • Developing a comprehensive understanding of the disease state(s), the competitive landscape, and the overall market to develop high-impact and differentiating strategies/tactics
  • Leading key elements of our brand strategy,
  • Developing promotional materials (including Non-Personal tactics, direct mail, & Rep Triggered e-mails) for our sales force
  • Assisting in developing a competitive promotional response
  • Leading monthly ABM Marketing Advisory Boards and RBD Monthly Meetings
  • Coordinating efforts with our Sales Training efforts including new hire coordination
  • Developing and implementing field communications
  • Collaborating with our Thought Leader Liaison Team on peer-to-peer education strategy and programs
  • Developing and maintaining strong relationships with internal stakeholders and cross-functional teams that support our brand to drive alignment
  • Managing our agency partners as needed to develop and execute tactical marketing and educational programs
  • Managing key HCP Marketing budgeting responsibilities including PO development and invoice review
  • Managing our promotional material internal review submission process
  • Managing promotional material print productionKey Capabilities:
    • Proven success in building marketing and -educational strategic and tactical plans
    • Ability to influence, mobilize, and manage a complex set of internal and external stakeholders
    • Strong business and scientific background
    • Ability to work with Medical experts
    • Experience in pharmaceutical brand/product communications
    • Strong analytical and strategic thinking skills
    • Strong presentation skills, project management expertise, & an ability to bridge marketing and science
    • Alliance management skillsBasic Qualifications:
      • Strong educational background - Minimum requirements: BA or BSc;
      • Minimum 7-10 years in the pharmaceutical or biotech industry
      • Deep understanding of atopic dermatitisPreferred Qualifications:
        • MBA or MSc or other advanced degree preferred
        • Psoriasis area and market dynamics preferred
        • Previous biologics marketing experience in North America preferredAs a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. -All US based roles require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SG#LI-GZ At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Keywords: Sanofi, Cambridge , Director HCP Marketing Dupixent U.S. - Atopic Dermatitis, Advertising , Cambridge, Massachusetts

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