PR Account Manager (Director)- Integrated B2B Agency
Company: Scratch Marketing + Media
Location: Cambridge
Posted on: May 13, 2022
|
|
Job Description:
Scratch Marketing + Media is looking to hire a stellar Public
Relations -Account -Manager -(Director) to join our growing team of
creative, PR, content and marketing professionals. Our main office
is in Cambridge, MA and we have locations across the country.
Desired candidates will have demonstrated experience in PR/social
campaign development and execution, as well as building
relationships with the media, analysts and influencers. Candidates
who will thrive at Scratch M+M are proactive, organized and
results-oriented with a passion for B2B tech and integrated
marketing communications. -
Scratch M+M is a growth advisor and nimble execution partner for
game-changing technology and innovation companies. We are based in
Boston and we work with clients across the country and around the
world. Bringing the latest methodologies, insights, ideas, and
campaigns to our clients, we chart impactful, integrated growth
plans based on the unique needs of our partners - and help them
soar. Once we take off, we continue to execute those PR, Marketing
and Sales communications programs in an integrated manner.
Job Description:The Public Relations Account Manager actively
participates in defining PR goals, objectives, strategy and
deliverables for client campaigns. S/he proposes strategic PR plans
with deliverables mapped back to clients' overall marketing goals,
drives the implementation of these plans working closely with
account executives and the head of PR, and ensures the success of
each initiative. S/he acts as a point contact, liaising with
clients daily and ultimately instilling confidence that they are
getting significant value from their engagement with Scratch. A
leader within the agency, s/he provides direction and oversight on
client accounts and to the account team. S/he is a teacher and a
learner - a mentor and trainer to the junior staff with an open
mind and a desire for constant learning.
Responsibilities: Strategy - Understand the client's market, media
landscape and position with respect to key competitors - Contribute
to the development of PR strategies and plans for the clients -
Translate strategic plans into actionable, tactical PR programs -
Have a good grasp on clients' technology offerings and pitch/write
about it with great proficiencyAccount Management - Manage 2-5 B2B
tech accounts, serving as a relationship manager and providing
industry counsel and guidance - Execute on client planning and
daily oversight - Respond to client requests and gather the
required inputs to initiate new projects - Manage client
expectationsProject Management - Manage project deliverables to
outcomes and ensure they map back to strategy, budget and timeline
as outlined in SOW - Manage schedules and deadlines within internal
teams and with clients - Facilitate communication across internal
groups as well as external partners to ensure efficient delivery of
the tasks - Be the day-to-day liaison with clients providing
up-to-date information and insight into the status of current
projects - Develop powerful, on-point content for owned and earned
media such as press releases, customer case studies, thought
leadership bylines, executive talking points, blog & social media
posts, and more - Spearhead outreach to top tier media outlets,
analyst and market research organizations, and influencers in B2B
tech, business & mainstream, trade and local media - Build strong
relationships with media, analysts and influencers with the goal to
become a go-to source for commentary and thought leadership
opportunities - Oversee client's media list maintenance to ensure
capturing of the most up-to-date details of must-have editors, beat
staff writers and freelancers - Understand established
client/campaign success metrics and pro-actively evaluate progress
- Work with a sense of urgency that demonstrates commitment to
client's success and agency excellenceBusiness Development - Assist
with business development activities with existing clients sharing
ideas that will help them grow their business and ultimately expand
their SOW with Scratch - Assist in research, deck development and
pitching for new businessPersonal Development - Self-educate and
deepen understanding of marketing & PR, technology and industries -
Be the best CO-PILOT you can be - Exercise great interpersonal
skills, work effectively in a team environment and maintain
composure and quality of work while under pressure
Qualifications & Skills: - 3-7 years of experience in an agency
setting - Exceptional communications skills - - Excellent
organizational and project management skills - Ability to
collaborate with clients and internal teams to drive deliverables
to outcomes - Solid relationships with the media, analysts and
influencers in the tech and business space - - Well-thought out
media research & pitching methodology - - - Experience overseeing
and supporting junior team members - Experience with PR tools such
as Cision, Meltwater, MuckRack, TechNews, etc. and project
management and time tracking tools. -
Reports to: VP, Public Relations
Keywords: Scratch Marketing + Media, Cambridge , PR Account Manager (Director)- Integrated B2B Agency, Advertising , Cambridge, Massachusetts
Click
here to apply!
|