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Digital Marketing and eCommerce Leader, Connected Care

Company: Philips
Location: Cambridge
Posted on: May 12, 2022

Job Description:

Job Title
Digital Marketing and eCommerce Leader, Connected Care
Job Description
Effective Tuesday, January 4, 2022, all U.S.-based employees are required to be fully vaccinated against COVID as a condition of employment at Philips. Employees may request a reasonable accommodation.Montana employees are currently excluded from this requirement at this time.
If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance.
Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.
But it's not just what we do, it's who we are. We are 80,000, wonderfully unique individuals, with two things in common: An unwavering sense of purpose and a relentless determination to deliver on our customers' needs. It's what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.
The world and our customers' needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That's why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips' purpose has never been more relevant. So, whatever your role, if you share our passion for helping others, you'll be working towards creating a better and fairer future for all.
Are you ready to create the digital and eCommerce strategic plan for Connected Care, a business group within Philips focused on solutions and services for health providers, businesses, governments, consumers, payers and additional audiences around the world? Bring your digital marketing prowess allows to work with business, marketing and market leaders to study the personas of key target audiences and design and adapt engagement models for their digital interactions with Philips. Your sales prowess will allow you to partner with business, channel and market leaders to develop the online platforms for sales and client engagement, accelerating purchasing cycles and driving additional revenue. You are experience-focused, understanding that every touchpoint and workflow impacts brand perception and customer lifetime value. You are architecture-focused for tools and capabilities, and data-driven with a keen ability to adapt and shift strategies based on efficacy and KPI effectiveness. You are creative and a problem-solver, understanding market and business conditions shift and digital environment experiences must flex to meet buyers and stakeholders where they are. You are relationship-driven in your approach to working in a highly complex and matrixed organization, unifying people in strategies and planning as One Philips.
You are responsible for

  • Deliver the omni-channel / digital sales roadmap to transform the GTM strategy for Connected Care to encompass modern and digital marketing tools, processes
  • Develop the Connected Care E-commerce roadmap in consultation with businesses and key markets and working with various teams (product managers, digital & IT, supply chain, etc.) to execute these plans delivering additional revenue for the organization
  • Adept and working with external channels and partners to create strategic plan and operations that mature digital capabilities to support eCommerce growth
  • Design the digital client engagement and experience plan including how clients, prospects and stakeholders interact and explore Philips solutions and the company. This includes influencing the master taxonomy for solutions interaction in cooperation with other cluster leaders and DMEC.
  • Coordinate digital content planning across all businesses and cluster, aligning with campaign and engagement leaders.
  • Coordinate with campaign owners and markets to support their activation strategies, lead generation and sales funnel progression.
  • Strengthen the digital Marketing channel within Connected Care by leveraging and influencing the central DMEC initiatives
  • Serve as the authority for digital marketing & E-commerce within the cluster, building the capability by knowledge sharing and collaboration with a view to driving a unified client experience and ecommerce adoption across businesses and markets
  • Build the team to deliver on the digital and E-commerce roadmap in close alignment with the central DMEC team and the Marketing teams at the Cluster and in the Businesses
  • Coordinate central consulting services for integrating newly acquired businesses into the Philips digital ecosystem in coordination with DMEC.
  • Lead client journey mapping and persona development for cluster and businesses around key roles in coordination with DMEC and outside agencies.
  • Measure, report on and improve digital engagement analytics throughout the Connected Care organization to design and adjust engagement strategies for higher volumes of engagement touchpoints, qualified leads and opportunity closures.
  • Coordinate all outside agency and contract work supporting Connected Care digital activities including budgeting, planning, execution, impact measurement, relationship management and project management.
  • While activation plans are market-specific and led by markets, continuously monitor campaign performance and implement optimizations to maximize ROI, ensuring that KPIs and objectives including driving high-intent leads from digital marketing are met both near and long term.

    You are part of
    A member of the Connected Care Marketing Organization and directly reports to the Head of Connected Care, Marketing.
    To succeed in this role, you'll need a customer-first attitude and the following

    • University level education and 10+ years of relevant experience
    • A minimum of 10 years of background or expertise in leading digital experiences for B2B and B2C
    • Background in healthcare preferred
    • Personal marketing communications and presentation skills to sell your ideas and plans and advocate for a unified vision for digital engagement
    • Strong background in digital experience design for a global company
    • Keep abreast of emerging trends and ability to educate and influence direct reports and clients in collaborative, cross functional environment
    • Be a student of the industry with a creative aptitude to develop new and innovative ways of reaching clients and prospects through marketing communications
    • Excellent communication and persuasive skills with the ability to interpret data to make sound recommendations
    • High proficiency with digital platforms, marketing and analytics tools
    • Proven experience supporting the growth of new and existing businesses with digital engagement
    • Experience with B2B and B2C audiences
    • Proven project management skills across complex projects and resourcing
    • Data-focused on KPIs and measurement of project efficacy
    • Strategic thinker with excellent problem solving and analytical skills
    • Channels and content strategy background and delivery
    • Forward thinking and ability to anticipated consumer and markets needs
    • Conceptual thinker with proven able to synthesize conceptual thinking to operational functions
    • Team builder and able to influence peers and internal stakeholders despite of reporting lines
    • Effective communicator with internal and external stakeholders
    • Data-driven mindset with strong experience in decision making
    • Comfortable and able to thrive with ambiguity while managing critical stakeholders
    • Ability to travel up to 20% of the course of a three-month period.
    • Ability to work very early North American (Eastern Time) hours (such as beginning at 6 a.m. some days) to participate in global meetings

      In return, we offer you
      The ability to collaborate with, learn and grow from colleagues in a highly complex, global organization where you can use your strengths to help drive strategic business initiatives for Philips. Additionally, we provide you a dynamic working environment in an innovative business, paired with a competitive salary, excellent benefits, and a supportive atmosphere where you can sharpen your talents with new challenges and career opportunities.
      Our benefits can be found here: .
      How we work at Philips
      Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home - for our hybrid roles.
      Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.
      Our hybrid working model is defined in 3 ways:
      We believe in the importance of impactful collaboration: There's a certain energy when everyone's in the same room that can heighten idea generation and creative friction needed for problem-solving.
      We embrace flexibility: Choosing where, when, and how to work can vary according to task and team schedules. Flexibility isn't office or online, it means choosing the space that works best for you, your teams, and our customers on a case-by-case basis.
      We want to be at our best: The way we work, and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.
      Why should you join Philips?
      Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.
      Visit our careers website to explore what it's like working at Philips, read stories from our employee blog, find information about our recruitment process and answers to some frequently asked questions.
      It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person's relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
      As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
      Equal Employment and Opportunity Employer/Disabled/Veteran

Keywords: Philips, Cambridge , Digital Marketing and eCommerce Leader, Connected Care, Advertising , Cambridge, Massachusetts

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