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Senior Director - Global Marketing, Oncology Lead

Company: Sanofi
Location: Cambridge
Posted on: November 22, 2021

Job Description:

Job Title:Senior Director - Global Marketing, Oncology - Tusamitamab ravtansine (CEACAM5 ADC)Position Overview/Key Responsibilities:Reporting to the Global Brand Lead for CEACAM5, this senior director will manage global commercialization initiatives for a high-priority development stage targeted therapy asset, with primary indications targeted in Non-Small-Cell Lung Cancer (NSCLC) with ongoing Phase 3 & Phases 2 trials. Potential applications in other solid tumors (Gastric, Breast, Pancreatic) are also ongoing in earlier development phases. Final determination of role level will be based on relevant experience. Responsibilities and competencies associated with this role include, but are not limited to the following:

  • Be the commercial lead ensuring the development of the strongest product possible, developing strategies and executing on key market submissions and labels, working closely with the extended Global Project Team (GPT) and Global Brand Team (GBT)
  • Demonstrate knowledge of the NSCLC cancer therapy area market trends, cultivate strong relationships with customers in developing deep market insights, and customize brand strategy across various customer segments
  • Lead the development and execution of the Companion Diagnostics (CDx) strategy required to identify targeted patients, understanding business model drivers, key success factors, and requirements from a development roadmap and commercial execution point of view
  • Lead execution of the Global Launch strategy and Annual Brand planning for the advanced NSCLC indications with ongoing input from key countries/regions
  • Lead the development of the KOL commercial engagement strategy and execution, including leading global commercial ad boards and engagement at congress/ events partnering with key cross-functional leads (i.e., Medical Affairs) as appropriate
  • Lead the co-development of commercial foundations with key markets & the execution of the global tool kit, including Positioning, Messaging, Creative Campaign, Value Proposition by customer type and core promotional materials
  • Develop and execute the global Life Cycle Management plan including developing strategies to launch in earlier lines and across indications, to continue to improve clinical and manufacturing profile
  • Be responsible for coordinating various aspects of key conferences for example organizing global events, contributor to global congress team
  • Support other functional groups (e.g., Medical affairs, market access, corporate communication, advocacy) in the key launch activities (e.g., Market shaping activities, medical education, value proposition, price and reimbursement strategies)
  • Ensure real time market analysis and competitive benchmarking is conducted to inform of all marketing programs and tactics
  • Work closely with Value & Access team to ensure that any customer facing patient programs or services incorporate patient, HCP and payer insights, and are aligned with strategy
  • Set assumptions for and validate global sales and resources forecast and working closely with the countries, finance and supply chain teams
  • Track and monitor key performance indicators.
  • Ensure that all marketing processes, documents and tactics are developed and implemented in accordance with Sanofi Genzyme corporate compliance guidelines.
  • Manage long-range planning, all associated financial forecasting requirements and quarterly business reviews.
  • Be willing to travel nationally and internationally.Basic Qualifications:
    • Recent commercial launch experience
      • 10+ years of pharmaceutical commercial experience
      • Strong HCP and/or patient marketing background
      • Well versed in core marketing principles and able to conceptualize and articulate a vision for self and brand that energizes all functional areas and stakeholders
      • Demonstrated ability to lead initiatives and teams in complex matrix environments
      • Demonstrated success working in a cross-functional and cross-geographical team environment
      • Demonstrated effectiveness working on multiple projects simultaneously
      • Effective communication and high-impact presentation skills
      • Understanding of pharmaceutical marketing strategies and regulatory/compliance environment
      • Strong track record of project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
      • Strong interpersonal, oral and written skills and the ability to interact professionally representing Sanofi Genzyme
      • Proven team player with ability to navigate cross functionally
      • Demonstrated ability to understand complex analytics and create innovative customer-focused strategies and solutionsPreferred Qualifications:
        • Global marketing and launch experience
        • Advanced degree (MBA, PharmD) - Marketing concentration preferred
        • Oncology experience
        • Lung cancer experience
        • Biomarker / Companion Diagnostics experienceThe successful candidate will be required to sign and execute a restricted covenant upon hire.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SG#LI-GZAt Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Keywords: Sanofi, Cambridge , Senior Director - Global Marketing, Oncology Lead, Advertising , Cambridge, Massachusetts

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