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Upstream Portfolio Marketing Lead

Company: Philips Iberica SAU
Location: Cambridge
Posted on: April 10, 2021

Job Description:

This job is available in 2 locations Job Type Full time Job Id 395593 Posted Date: 03/18/2021 If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance. In this role, you have the opportunity to Lead the upstream portfolio marketing team for Acute Care. The focus is on developing integrated value propositions that define both current and future Acute Care portfolio in depth. You will be part of the Portfolio Marketing team in Connected Care. Portfolio Marketing develops a fact-based "Where to Play" and "How to Win" strategy using deep customer insights around unmet needs, customer journeys, patient care pathways and desired clinical outcomes. The lead of upstream of Portfolio Marketing is ultimately responsible for the selection of integrated value propositions (IVP) built on the breadth and depth of Philips technology and services. These IVPs drive alignment, investment, and execution across business categories to deliver holistic offers in alignment with the Cluster strategic plan. In addition, you will be responsible for merging the individual solutions into Acute Care with a focus on Monitoring & Analytics - from a marketing perspective. Here you work very closely with Portfolio Management together. You are responsible for (but not limited to) Leading the team of the upstream portfolio managers for Acute Care and take over the responsibility for:

  • Identifying new opportunity areas where Philips can play, based on analysis of target audience needs, competitor insights, and market, clinical, and technological trends
  • Working with Markets, Categories, Insights & Analytics, and other functions to conduct ability to win and cost to win analyses, driving alignment around success criteria (requirements) and 'what must be true' (strategic enablers) to deliver on unmet customer needs
  • Leading the Integrated Value Proposition (IVP) process to facilitate transfer of inputs to the businesses (including requirements for new products, propositions, platforms, claims, and capability requirements)
  • Setting up and maintaining product/solution/services roadmaps that align investments and critical milestones across innovation, clinical, business, and markets
  • Creating relevant KPIs and monitoring performance of the integrated value propositions against targets
  • Defining and driving execution of performance improvements plans with the business (category leaders, product managers, business development managers) and markets In addition, your focus needs to be on:
    • Execute on annual cross-category marketing plan per business including input into integrated value proposition (persona level) and the overall portfolio strategy (at business level). Work with category leaders and Cluster Professional Services Leader, if applicable, to develop portfolio investment strategy, including portfolio choices and rationalization, based on our "ability to win" in prioritized market segments for that business
    • Translate Cluster marketing strategy to business level; identify new solutions offerings in collaboration with the Category Leads, Cluster Professional Services Leader, if applicable, and I2M per business. Assist in proof-of-concept testing with target customers. Develop strategic reference sites to help build brand awareness and asset library (i.e. proof points) at business level
    • In partnership with key markets, generate and update customer (persona: user, influencer, buyer) segmentation based on customer decision journeys and value drivers to accelerate profitable growth
    • Drive and help formulate necessary market conditioning / shaping strategies consistent with Source of Business (which may include claims roadmap, pre and post market studies and market access/health economics components) across categories, per business in close collaboration with Clinical Affairs & HEOR, CMO and BDM. You are a part of: Portfolio Marketing team in Connected Care To succeed in this role, you should have the following skills and experience:
      • Ability to build and nurture effective relationships within the matrix by developing strong cooperation with peers within the market, cross business, and cross function
      • Bringing people together and aligning around common goals; leverages the power of Philips independent from organizational structures and reporting lines
      • Minimum undergraduate degree and 5+ years of related professional experience, preferably in a medical or healthcare technology company in marketing or product management roles
      • Proven track record developing and executing integrated product, service, and solution roadmaps based on markets trends and customer unmet needs
      • Ability to build and nurture effective relationships within the matrix by developing strong cooperation with peers within the market, business, and functions
      • Driven by a strong external focus with ability to develop relationships with key customers and KOLs
      • Exceptional problem-solving skills, including being able to find solutions to difficult, ambiguous, or complex issues
      • Strong team leadership skills In return, we offer you The ability to collaborate with, learn and grow from colleagues in a highly complex, global organization where you can use your strengths to help drive strategic business initiatives for Philips. Additionally, we provide you a dynamic working environment in an innovative business, paired with a competitive salary, excellent benefits, and a supportive atmosphere where you can sharpen your talents with new challenges and career opportunities. US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa. Why should you join Philips? Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person's relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws. As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Equal Employment and Opportunity Employer/Disabled/Veteran #LI-PH1 Contact If you forgot your password, you can click the--Forgot Password button on the Sign In screen to reset it. ---------------------------------------Email this job to Embrace the unexpected Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven.
        Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did.

        Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team.

        We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally.

        Working at Philips is more than a job. It's an experience filled with unexpected moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you. Location Cambridge, Massachusetts, United States of America Category Marketing & E-Commerce

Keywords: Philips Iberica SAU, Cambridge , Upstream Portfolio Marketing Lead, Advertising , Cambridge, Massachusetts

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