Growth Marketing Manager

Company: VIOLA
Location: Cambridge
Posted on: February 19, 2021

Job Description:

Do you want to be part of Boston s hottest up and coming startup?
Insurify is one of the fastest-growing MIT FinTech startups and has been recognized as a global Top 100 InsurTech company.
We re changing the way millions of people compare and buy insurance with artificial intelligence, technology, and superior product design.Founded in 2013, Insurify recently raised $23 million in venture capital funding from top investors including Viola Group, MTech Capital, Hearst Ventures, Nationwide Ventures and MassMutual Ventures.
Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify.ROLE DESCRIPTIONJoin Insurify s rapidly growing marketing program and play a central role in shaping the company s growthRun an entire marketing channel or set of marketing channels to deliver against aggressive growth and ROI goals.
Channels may include email, TV and streaming, video, display, direct mail, etc.Analyze marketing and customer data to identify trends and new opportunities for growth.
Monitor marketing KPIs to be able to react to changes quickly and decisivelyWork closely with senior leaders and cross-functional partners, including Engineering, Analytics, Design, and Product, to drive the roadmap, strategy, and executionLearn cutting edge marketing strategies, including bidding techniques, the behind the scenes marketing technology, and ad creative optimizationsExperiment rapidly, employing a test and learn framework and rigorous statistical analysis.
Drive new learnings across several aspects of marketing, including customer targeting, ad copy and creative, and on-site experienceQUALIFICATIONSBachelor s degree with a strong academic record, preferably in Economics, Business, Math, Statistics, or similar quantitative concentration3+ years of relevant marketing or quantitative field (e.g.
finance, tech, consulting, analytics, business)Strong analytics and data-driven background, demonstrating the ability to understand key performance drivers and the ability to execute against findingsAbility to thrive in a high-growth, entrepreneurial, and ambiguous environmentExcellent oral and written communication skills, with the ability to tailor communication style based on the audienceAdvanced Excel skills required; SQL skills are a plusBENEFITSEmployee stock options401K planGreat healthcare planUnlimited vacation and sick timeFree snacks and beverages every day in officeTeam lunches and outingsFriendly office cultureWe are proud to be
an Equal Employment Opportunity and Affirmative Action employer.']PandoLogic.Category: Marketing & Biz Dev, Keywords: Marketing Manager

Keywords: VIOLA, Cambridge , Growth Marketing Manager, Advertising , Cambridge, Massachusetts